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Summary
Summary
Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change.
Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways.
With chapters written by a range of expert contributors, areas of discussion include:
processes and theoretical issues the factors which affect majority and minority influence interactions between majority and minority group membersThis book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology.
Author Notes
Robin Martin is Professor of Social and Organisational Psychology at Aston University.
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Miles Hewstone is Professor of Social Psychology and Fellow of New College, Oxford University.
Table of Contents
| Part 1 Introduction |
| Introduction: Theory and Research on Minority InfluenceR. Martin and M. Hewstone |
| Part 2 Processes and Theoretical Issues |
| The Complexity of Majority and Minority Influence ProcessesA. Quiamzade and G. Mugny and J.M. Falomir-Pichastor and F. Butera |
| Majority and Minority Influence in Attitude Formation and Attitude Change: Context/Categorization-Leniency Contract TheoryW.D. Crano |
| Consensus as the Key: Towards Parsimony in Explaining Majority and Minority InfluenceH.P. Erb and G. Bohner |
| Multiple Roles for Minority Sources in Persuasion and ResistanceZ.L. Tormala and R.E. Petty and V.L. DeSensi |
| Part 3 Factors Affecting Majority and Minority Influence |
| Ambivalence and Social InfluenceA. Mucchi-Faina |
| The Impact of Source Consensus on Majority and Minority InfluenceA. Gardikiotis and R. Martin and M. Hewstone |
| Consequences of Attitudes Changed by Majority and Minority InfluenceR. Martin and M. Hewstone and P.Y. Martin |
| Majority and Minority Influence and Information Processing: A Theoretical and Methodological AnalysisW. Stroebe |
| Part 4 Dynamic Interplay Between Majority and Minority Factions |
| Newcomers as Change Agents: Minority Influence in Task GroupsJ.M. Levine and H.S. Choi |
| Direct and Indirect Minority Influence in GroupsC.M. Smith and R.S. Tindale |
| Dynamics of Change: Minority Influence Makes the World Go AroundR. Prislin |
| Bringing Social Structure to Both Sides of An Issue: How Proximal and Distal Ties Interact with Minority and Majority Positions to Affect Influence in WorkgroupsF. Aime and L. Van Dyne |
| Dissent Within and Among Groups in Organizations: Lessons for Group Empowerment and Organizational InnovationA.W. Richter and C.A. Sacramento and M.A. West |
| Part 5 Epilogue |
| Minority Influence: From Groups to Attitudes and Back AgainM. Hewstone and R. Martin |
