Title:
The interactive effects of strategic marketing planning and performance: a neural network analysis
Personal Author:
General Note:
Journal of Marketing Management, Vol. 17 : 159-182. 2001
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010237942 | MAK 17890 | Open Access Book | ILL Article | Searching... |