Now, build a great business! : 7 ways to maximize your profits in any market

Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound and yours can be one of them.

Bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show you how great leadership, great people, and great products are the key to building a phenomenally successful business.

In Now, Build a Great Business!, you'll learn how to:

inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again.

Thompson and Tracy reveal a series of seven principles guaranteed to improve any business in any industry. This guide also features real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing.

Now, Build a Great Business! will transform your business and help you deliver extraordinary results.

Author Notes

MARK THOMPSON is coauthor of the bestseller Success Built to Last , is an executive coach, leadership expert, and investor. Forbes has called him 'a venture investor with the ,Midas touch''. BRIAN TRACY is a top business speaker, author, and consultant, addressing more than 250,000 people worldwide each year. He has written 45 books and produced more than 400 audio and video learning programs."

Reviews 1

Publisher's Weekly Review

Thompson (Success Built to Last) and Tracy (No Excuses!) offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times. In seven steps (with a chapter devoted to each), the authors identify sustainable strategies for attracting customers and recruiting better leaders. They share seven simple questions that leaders ask themselves and provide helpful checklist exercises on a variety of key topics including creating a great business plan, designing an effective marketing plan, and creating a good customer experience. In addition, they explore how to perfect the sales process, and their chapter on recruiting and motivating employees offers valuable advice on a tired subject-utilize the "SWAN formula" (hire candidates who are Smart, Work hard, are Ambitious, and are Nice, positive people); establish expectations; and manage by objectives. While much of what's covered is simple and straightforward, readers will find the practical aspects and clear organization of this book particularly useful. (Nov.) (c) Copyright PWxyz, LLC. All rights reserved.

Excerpts

Introduction The time for theory is over. The time for action is now. We are in the midst of business turbulence and turmoil greater than we have ever seen before. Economic storms end, as they always do, but we will never go back to the good old ways of doing business. Today, competition is fiercer and more determined than ever. The challenges are greater and more demanding. The only way to survive and thrive will be to build a great business that can withstand the economic shocks of any market and rise to the top of its industry. The market is flooded with business books that describe what an excellent business should look like. Descriptive information is enlightening and inspirational. It makes you want to be like the ideal leader running the ideal businesses they describe. This book is different. It is deliberately prescriptive. It explains the seven keys to business greatness and exactly what you have to do to achieve them. No theory, just practical steps you can take immediately, with clear explanations of exactly how you can measure how well you are doing at each step along the way. You'll learn what to do, how to do it, and the key numbers you need to watch each day and month. You'll learn how to set clear targets and attach them to meaningful metrics. You will learn the very best, practical, and proven strategies and techniques practiced by the top businesses in every industry, with the goal of building a high-energy, high-morale, high-profit business of your own. This book will show you how to attract customers, keep them coming back, and have them bring their friends. It tells you how to focus and concentrate your time, money, and resources on the most profitable products, services, and activities. This book reveals how you can achieve better, more predictable results, especially financial results, faster than before. And how you can create a culture of continuous improvement to develop a lead over your competitors, and then continually widen that lead. As you learn how to move from wherever you are to wherever you want to be in the future, along the way you'll also see how to measure each critical variable and how to improve in each essential area. Especially, you'll learn how to trigger the same response, over and over, by people inside and outside your company, who will say . . . ''This is a great business!'' This book gives you a series of clear, simple, practical, and powerful methods and techniques you can use to build a great business in any market and in the face of any competition. Let's begin. Excerpted from Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market by Mark Thompson, Brian Tracy All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Frances HesselbeinMarshall Goldsmith

Foreword	p. xiii
Preface	p. xv
Acknowledgments	p. xvii
Introduction	p. xxi
Chapter 1 Become a Great Leader	p. 1
Chapter 2 Develop a Great Business Plan	p. 35
Chapter 3 Surround Yourself with Great People	p. 61
Chapter 4 Offer a Great Product or Service	p. 91
Chapter 5 Design a Great Marketing Plan	p. 115
Chapter 6 Perfect a Great Sales Process	p. 148
Chapter 7 Create a Great Customer Experience	p. 178
Appendix Now, Build a Great Life!	p. 205
Index	p. 215

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Excerpts

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Table of Contents