Title:
Technological and market innovation : strategies for product and company development
Personal Author:
Publication Information:
Chichester ; New York : Wiley, c1990
ISBN:
9780471920540
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000000641989 | HD30.28 N97 1990 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy.
