Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010283430 | HF5827.95 L67 2011 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly.
Written by Andy Lopata, who was christened 'Mr Network' by The Sun and listed as one of Europe's leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing.
You will discover:
How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales
Detailed guidance on how to use LinkedIn to generate referrals
Practical, takeaway information which can be implemented easily in any business that needs to generate new sales
Author Notes
Table of Contents
| Acknowledgements |
| Preface |
| Introduction |
| Part 1 Why you need to get recommended |
| Chapter 1 What is a referral? |
| Chapter 2 The role of networking |
| Chapter 3 Current approaches don't work |
| Chapter 4 You can't just throw mud at a wall |
| Part 2 The foundation of the ultimate referrals strategy |
| Chapter 5 The role of trust in a referrals strategy |
| Chapter 6 Do people understand how to refer you? |
| Chapter 7 Who has the best opportunity to refer you? |
| Part 3 How your network can help you generate referrals |
| Chapter 8 The six degrees of separation and how they influence your referrals strategy |
| Chapter 9 Where will your referrals come from? |
| Chapter 10 Referrals within an organisation |
| Chapter 11 How to select the right networks for you |
| Part 4 How to get your network to refer you |
| Chapter 12 Inspiring people to refer you |
| Chapter 13 When to ask for referrals |
| Chapter 14 Referring others with confidence |
| Part 5 Tools you can use |
| Chapter 15 LinkedIn as a referral tool |
| Chapter 16 The Referral Book |
| Chapter 17 Results you can rely on |
| In a nutshell: Ten steps to an effective referrals strategy |
| Further resources |
| Index |
