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Material Type: Open Access Book

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Subject: Marketing

Author

Dwyer, F. Robert

(3)

Hair, Joseph F.

(3)

Kurtz, David L.

(3)

Tanner, John F.

(3)

Boone, Louis E.

(2)

Ferrell, O. C., author

(2)

Lamb, Charles W., 1944-

(2)

McDaniel, Carl D.

(2)

(1)

Ammerman, William, 1967- author

(1)

BPP Learning Media (Firm)

(1)

Bhattacharjee, Dibyojyoti

(1)

(1)

Bosiljevac, Jim

(1)

Burrow, James L.

(1)

(1)

Chua, Adeline Phaik Harn, author

(1)

Das, Kishore K.

(1)

(1)

(1)

Haque, Ahasanul

(1)

Hooley, Graham J.

(1)

Hussey, Michael K.

(1)

Kiel, Geoffrey C. (Geoffrey Charles)

(1)

Lamb, Charles W.

(1)

McColl-Kennedy, J. R.

(1)

(1)

Mohan, Avvari V

(1)

(1)

Newman, Andrew J.

(1)

Pride, William M., 1942- author

(1)

Pride, William M., author

(1)

Roberts, Duane F.

(1)

Ryan, William T.

(1)

Scott, Linda M.

(1)

(1)

Silkoset, Ragnhild

(1)

(1)

Woodbury, Debbie

(1)

Language

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Marketing -- Management

(3)

Artificial intelligence

(1)

Business mathematics

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Cultural animation

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Customer relations

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Machine learning

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Marketing -- Europe -- Case studies

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Marketing -- Management.

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Marketing research

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Sales promotion

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Selling -- Study and teaching

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1.

Cover image for Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

by

Dwyer, F. Robert

Author

Dwyer, F. Robert, Tanner, John F.

Format:

Call Number

HF5415 D99 2009

Edition

4th ed

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073529905

Available:
Holds:
Copies:

SD_ILS:331028

2.

Cover image for Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

by

Dwyer, F. Robert

Author

Dwyer, F. Robert, Tanner, John F.

Format:

Call Number

HF5415 D89 2006

Edition

3rd ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072865783

Available:
Holds:
Copies:

SD_ILS:409095

3.

Cover image for Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

by

Dwyer, F. Robert

Author

Dwyer, F. Robert, Tanner, John F.

Format:

Call Number

HF5415 D89 1999

Publisher

Irwin/McGraw-Hill,

Publication Date

1999

ISBN

9780256221336

Available:
Holds:
Copies:

SD_ILS:101970

4.

Cover image for Market orientation capabilities : a study of learning processes in market-oriented companies

Market orientation capabilities : a study of learning processes in market-oriented companies

Market orientation capabilities : a study of learning processes in market-oriented companies

by

Silkoset, Ragnhild

Author

Silkoset, Ragnhild

Format:

Call Number

HF5415.2 S544 2009

Publisher

VDM Verlag,

Publication Date

2009

ISBN

9783639044294

Available:
Holds:
Copies:

SD_ILS:536420

5.

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

by

Ammerman, William, 1967- author

Author

Ammerman, William, 1967- author

Format:

Call Number

HF5415 A46 2019

ISBN

9781260441253

Available:
Holds:
Copies:

SD_ILS:887462

6.

Cover image for Marketing and promotion : course book

Marketing and promotion : course book

by

BPP Learning Media (Firm)

Author

BPP Learning Media (Firm)

Format:

Call Number

HF5415 M384 2010 f

Publisher

BPP Learning Media,

Publication Date

2010

ISBN

9780751790436

Available:
Holds:
Copies:

SD_ILS:782148

7.

Cover image for Contemporary marketing

Contemporary marketing

Contemporary marketing

by

Kurtz, David L.

Author

Kurtz, David L.

Format:

Call Number

HF5415 B668 2015 f

Edition

Update 2015

Publisher

Cengage Learning,

Publication Date

2015

ISBN

9781285187624

Available:
Holds:
Copies:

SD_ILS:823647

8.

Cover image for Foundations of marketing

Foundations of marketing

Foundations of marketing

by

Pride, William M., author

Author

Pride, William M., author, Ferrell, O. C., author

Format:

Call Number

HF5415 P65 2015 f

Edition

6th ed.

Publisher

Cengage Learning,

Publication Date

2015

ISBN

9781285429779

Available:
Holds:
Copies:

SD_ILS:831263

9.

Cover image for Capon's marketing principles

Capon's marketing principles

Capon's marketing principles

by

Capon, Noel

Author

Capon, Noel, Shamza Khan

Format:

Call Number

HF5415 C374 2015 f

Edition

Asia edition

Publisher

SJ Learning,

Publication Date

2015

ISBN

9789671264928

Available:
Holds:
Copies:

SD_ILS:839899

10.

Cover image for Contemporary marketing

Contemporary marketing

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415 B66 2014 f

Edition

16th ed.

Publisher

Cengage Learning,

Publication Date

2014

ISBN

9781133628460

Available:
Holds:
Copies:

SD_ILS:823195

11.

Cover image for Marketing

by

Pride, William M., 1942- author

Author

Pride, William M., 1942- author, Ferrell, O. C., author

Format:

Call Number

HF5415.13 P74 2014 f

Edition

17th edition, 2014 edition

Publisher

South-Western, Cengage Learning,

Publication Date

2014

ISBN

9781133939252

Available:
Holds:
Copies:

SD_ILS:831272

12.

Cover image for Contemporary marketing

Contemporary marketing

Contemporary marketing

by

Chua, Adeline Phaik Harn, author

Author

Chua, Adeline Phaik Harn, author

Format:

Call Number

HF5415 C66 2014 f

Edition

Malaysia ed.

Publisher

Cengage Learning,

Publication Date

2014

ISBN

9789670357348

Available:
Holds:
Copies:

SD_ILS:831342

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