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Material Type: Open Access Book

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Subject: Strategic planning

Author

Deiss, Ryan, author

(1)

Fenwick, Ian, 1949-

(1)

Gottschalk, Petter, 1950-

(1)

Hanlon, Annmarie, author

(1)

Henneberry, Russ, author

(1)

Kingsnorth, Simon, author

(1)

(1)

Lucas, Henry C.

(1)

(1)

Richards, Sally

(1)

Royer, Susanne, 1969-

(1)

Seda, Catherine

(1)

Trepper, Charles H.

(1)

(1)

(1)

(1)

(1)

Language

(14)

Format

(14)

Subject

Internet marketing

(9)

Electronic commerce -- Management

(4)

Electronic commerce

(3)

Business enterprises -- Computer networks -- Planning

(2)

Electronic commerce -- Planning

(2)

Information technology -- Management

(2)

Brand name products -- Marketing

(1)

Consumer behavior

(1)

Internet (Computer network)

(1)

Internet -- Forecasting

(1)

Internet advertising

(1)

Internet in public administration

(1)

Internet marketing -- Planning

(1)

Management -- Social aspects

(1)

(1)

Marketing -- Management

(1)

Marketing -- Technological innovations

(1)

Organizational change

(1)

(1)

Social media -- Marketing

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1.

Cover image for Strategies for electronic commerce and the Internet

Strategies for electronic commerce and the Internet

by

Lucas, Henry C.

Author

Lucas, Henry C.

Format:

Call Number

HF5548.32 L82 2002

Publisher

The MIT Press,

Publication Date

2002

ISBN

9780262122429

Available:
Holds:
Copies:

SD_ILS:397180

2.

Cover image for What is e-business? : how the internet transforms organisations

What is e-business? : how the internet transforms organisations

by

Li, Feng

Author

Li, Feng

Format:

Call Number

HF5548.32 L534 2007

Publisher

Blackwell Pub.,

Publication Date

2007

ISBN

9781405125574

Available:
Holds:
Copies:

SD_ILS:163901

3.

Cover image for Future net : the past, present, and future of the internet as told by Its creators and visionaries

Future net : the past, present, and future of the internet as told by Its creators and visionaries

by

Richards, Sally

Author

Richards, Sally

Format:

Call Number

TK5105.875.I57 R45 2002

Publication Date

2002

ISBN

9780471433248

Available:
Holds:
Copies:

SD_ILS:327905

4.

Cover image for Digital Marketing Strategy : An integrated approach to online marketing

Digital Marketing Strategy : An integrated approach to online marketing

by

Kingsnorth, Simon, author

Author

Kingsnorth, Simon, author

Format:

Call Number

HF5548.32 K56 2019

Edition

Second Edition

Publication Date

2019

ISBN

9780749484224

Available:
Holds:
Copies:

SD_ILS:888052

5.

Cover image for Digital Marketing

Digital Marketing

by

Deiss, Ryan, author

Author

Deiss, Ryan, author, Henneberry, Russ, author

Format:

Call Number

HF5415.1265 D45 2017

Publication Date

2017

ISBN

9781119235590

Available:
Holds:
Copies:

SD_ILS:873192

6.

Cover image for Everywhere : comprehensive digital business strategy for the social media era

Everywhere : comprehensive digital business strategy for the social media era

by

Weber, Larry

Author

Weber, Larry

Format:

Call Number

HD31 W375 2011

Publisher

Wiley,

Publication Date

2011

ISBN

9780470651704 a372980

Available:
Holds:
Copies:

SD_ILS:779332

7.

Cover image for DigiMarketing : the essential guide to new media and digital marketing

DigiMarketing : the essential guide to new media and digital marketing

DigiMarketing : the essential guide to new media and digital marketing

by

Wertime, Kent

Author

Wertime, Kent, Fenwick, Ian, 1949-

Format:

Call Number

HF5415.1265 W47 2008

Publisher

John Wiley & Sons (Asia),

Publication Date

2008

ISBN

9780470822319

Available:
Holds:
Copies:

SD_ILS:283465

8.

Cover image for How to win sales and influence spiders : boosting your business and buzz on the web

How to win sales and influence spiders : boosting your business and buzz on the web

by

Seda, Catherine

Author

Seda, Catherine

Format:

Call Number

HF5415.1265 S43 2007

Publisher

New Riders,

Publication Date

2007

ISBN

9780321496591

Available:
Holds:
Copies:

SD_ILS:272292

9.

Cover image for E-business strategy, sourcing, and governance

E-business strategy, sourcing, and governance

by

Gottschalk, Petter, 1950-

Author

Gottschalk, Petter, 1950-

Format:

Call Number

HF5548.32 G67 2006

Publisher

Idea Group Publishing,

Publication Date

2006

ISBN

9781599040042

Available:
Holds:
Copies:

SD_ILS:462735

10.

Cover image for Strategic management and online selling : creating competitive advantage with intangible web goods

Strategic management and online selling : creating competitive advantage with intangible web goods

by

Royer, Susanne, 1969-

Author

Royer, Susanne, 1969-

Format:

Call Number

HF5548.32 R69 2005

Publisher

Routledge,

Publication Date

2005

ISBN

9780415349949

Available:
Holds:
Copies:

SD_ILS:475661

11.

Cover image for Digital marketing strategy : text and cases

Digital marketing strategy : text and cases

by

Urban, Glen L.

Author

Urban, Glen L.

Format:

Call Number

HF5415.13 U72 2004

Publisher

Pearson Prentice Hall,

Publication Date

2004

ISBN

9780131831773

Available:
Holds:
Copies:

SD_ILS:163201

12.

Cover image for Momentum: how companies become unstoppable market forces

Momentum: how companies become unstoppable market forces

by

Ricci, Ron

Author

Ricci, Ron, Volkmann, John

Format:

Call Number

HF5415 R54 2002

Publication Date

2003

ISBN

9781578515226

Available:
Holds:
Copies:

SD_ILS:329994

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