Unique now... or never : The brand is the company driver in the new value economy

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Physical Description:

349 pages : color illustrations ; 25 cm.

ISBN:

9780273659624

Subject Term:

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010363122	HD69.B7 K86 2002	Open Access Book	Gift Book	Searching... Unknown