Title:
Platform leadership : how Intel, Microsoft, and Cisco drive industry innovation
Personal Author:
ISBN:
9781578515141
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010163232 | T173.5 G38 2002 | Open Access Book | Advance Management | Searching... |
Searching... | 30000010163231 | T173.5 G38 2002 | Open Access Book | Advance Management | Searching... |
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Summary
Summary
Based on lessons from successful high-technology platform leaders, this book explains the dynamics of these highly complex and interconnected processes and partnerships. It provides a study of how companies successfully become platform leaders - companies whose products provide the basic technological architecture on which other products and systems are built (such as the microprocessor and Windows Operating System). The authors discuss how platform producers encourage other firms to create complimentary innovations, orchestrate innovations and standards for an entire industry and deal with various internal and external tensions or conflicts that arise when implementing platform-leadership strategies.
Table of Contents
Preface | p. ix |
Acknowledgments | p. xi |
Chapter 1 Introduction: Platform Leadership and Complementary Innovation | p. 1 |
Chapter 2 Intel's Rise to Platform Leadership: The Story | p. 15 |
Chapter 3 Intel's Strategic Principles for Platform Leadership: The Four Levers | p. 39 |
Chapter 4 Platform Leaders and Complementors: How Intel Manages Conflicts of Interest | p. 77 |
Chapter 5 Alternative Strategies for Platform Leadership: Microsoft and Cisco | p. 131 |
Chapter 6 Platform-Leader Wannabes: Palm, NTT DoCoMo, and Linux | p. 189 |
Chapter 7 Conclusion: The Essence of Platform Leadership | p. 245 |
Notes | p. 271 |
Index | p. 295 |
About the Authors | p. 305 |