Cover image for Platform leadership : how Intel, Microsoft, and Cisco drive industry innovation
Title:
Platform leadership : how Intel, Microsoft, and Cisco drive industry innovation
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ISBN:
9781578515141

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30000010163232 T173.5 G38 2002 Open Access Book Advance Management
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30000010163231 T173.5 G38 2002 Open Access Book Advance Management
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Summary

Summary

Based on lessons from successful high-technology platform leaders, this book explains the dynamics of these highly complex and interconnected processes and partnerships. It provides a study of how companies successfully become platform leaders - companies whose products provide the basic technological architecture on which other products and systems are built (such as the microprocessor and Windows Operating System). The authors discuss how platform producers encourage other firms to create complimentary innovations, orchestrate innovations and standards for an entire industry and deal with various internal and external tensions or conflicts that arise when implementing platform-leadership strategies.


Table of Contents

Prefacep. ix
Acknowledgmentsp. xi
Chapter 1 Introduction: Platform Leadership and Complementary Innovationp. 1
Chapter 2 Intel's Rise to Platform Leadership: The Storyp. 15
Chapter 3 Intel's Strategic Principles for Platform Leadership: The Four Leversp. 39
Chapter 4 Platform Leaders and Complementors: How Intel Manages Conflicts of Interestp. 77
Chapter 5 Alternative Strategies for Platform Leadership: Microsoft and Ciscop. 131
Chapter 6 Platform-Leader Wannabes: Palm, NTT DoCoMo, and Linuxp. 189
Chapter 7 Conclusion: The Essence of Platform Leadershipp. 245
Notesp. 271
Indexp. 295
About the Authorsp. 305