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Language: English

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Subject: Marketing

Author

Keyes, Jessica, 1950-

(2)

(1)

(1)

Flaherty, M. Therese

(1)

Ghauri, Pervez N., 1948-

(1)

Kuczmarski, Thomas D.

(1)

Nystrom, Harry, 1936-

(1)

(1)

William, M. Kincaid

(1)

Format

(9)

Material Type

Computer File Accompanies Open Access Book

Open Access Book

Subject

Product management

(4)

Industrial management

(3)

Information technology -- Management

(2)

(2)

Brand name products -- Marketing

(1)

Industrial management -- Scandinavia

(1)

Industrial project management

(1)

International business enterprises

(1)

Marketing -- Management

(1)

Sales Management

(1)

Sales promotion

(1)

Strategic planning -- History

(1)

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1.

Cover image for Marketing IT products and services

Marketing IT products and services

by

Keyes, Jessica, 1950-

Author

Keyes, Jessica, 1950-

Format:

Call Number

HF5415 K464 2010

Publisher

CRC Press,

Publication Date

2010

ISBN

9781439803196

Available:
Holds:
Copies:

SD_ILS:736349

2.

Cover image for Marketing IT products and services

Marketing IT products and services

by

Keyes, Jessica, 1950-

Author

Keyes, Jessica, 1950-

Format:

Call Number

CP 025054

Publisher

CRC Press,

Publication Date

2010

ISBN

9781439803196

Available:
Holds:
Copies:

SD_ILS:774318

3.

Cover image for Marketing for engineers, scientists and technologists

Marketing for engineers, scientists and technologists

by

Curtis, Tony

Author

Curtis, Tony

Format:

Call Number

HF5415 C83 2008

Publisher

John Wiley & Sons,

Publication Date

2008

ISBN

9780470057094

Available:
Holds:
Copies:

SD_ILS:283449

4.

Cover image for Project marketing : beyond competitive bidding

Project marketing : beyond competitive bidding

by

Cova, Bernard

Author

Cova, Bernard, Ghauri, Pervez N., 1948-, Salle, Robert

Format:

Call Number

HD69.P75 C68 2002

Publisher

John Wiley & Sons,

Publication Date

2002

ISBN

9780471486640

Available:
Holds:
Copies:

SD_ILS:375212

5.

Cover image for Managing new products : using the map system to accelerate growth

Managing new products : using the map system to accelerate growth

Managing new products : using the map system to accelerate growth

by

Kuczmarski, Thomas D.

Author

Kuczmarski, Thomas D.

Format:

Call Number

HF5415.153 K82 2002

Edition

3rd ed.

Publisher

Viva Book,

Publication Date

2002

ISBN

9788176492485

Available:
Holds:
Copies:

SD_ILS:313371

6.

Cover image for Harvard business review on marketing

Harvard business review on marketing

Harvard business review on marketing

Format:

Call Number

HF5415 H24 2001

Publisher

Harvard Business School Press,

Publication Date

2001

ISBN

9781578518043

Available:
Holds:
Copies:

SD_ILS:350612

7.

Cover image for Technological and market innovation : strategies for product and company development

Technological and market innovation : strategies for product and company development

Technological and market innovation : strategies for product and company development

by

Nystrom, Harry, 1936-

Author

Nystrom, Harry, 1936-

Format:

Call Number

HD30.28 N97 1990

Publisher

Wiley,

Publication Date

1990

ISBN

9780471920540

Available:
Holds:
Copies:

SD_ILS:202440

8.

Cover image for Promotion, products, services and ideas

Promotion, products, services and ideas

Promotion, products, services and ideas

by

William, M. Kincaid

Author

William, M. Kincaid

Format:

Call Number

HF5438.5.W54 1985

Edition

2nd ed.

Publisher

Merrill Pub.,

Publication Date

1985

ISBN

9780675203463

Available:
Holds:
Copies:

SD_ILS:187139

9.

Cover image for Global sourcing strategy : R&D, manufacturing, and marketing interfaces by Masaaki Kotabe

Global sourcing strategy : R&D, manufacturing, and marketing interfaces by Masaaki Kotabe

Global sourcing strategy : R&D, manufacturing, and marketing interfaces by Masaaki Kotabe

by

Flaherty, M. Therese

Author

Flaherty, M. Therese

Format:

Call Number

MAK 6381

Available:
Holds:
Copies:

SD_ILS:348985

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