Marketing database analytics : transforming data for competitive advantage

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Publication Information:

New York : Routledge, 2013.

Physical Description:

xix, 376 p. : ill. ; 26 cm.

ISBN:

9780415657877

Subject Term:

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ KL	33000000010238	HF5415.125 B347 2013	Open Access Book	Book	Searching... Unknown