Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010068248 | HF5823 P87 2003 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Which Ad Pulled Best? 9e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. The currency of the ads, interviews from professionals in the field, and low text price make this an effective and efficient supplement in Marketing and Advertising courses. NOTE: This book is intended for student use only. No anwwers are available within the book. A seperate answer book is available for instructors.
Table of Contents
| Chapter 1 The Who-What-How of Testing Printed Advertising |
| Chapter 2 It's the Benefit: Analysis of Which Ad Pulled Best? Examples Reveal How to Make Advertisements Pull Better |
| Chapter 3 What to Do to Get Attention, Create Desire, and Get Action When You Write Advertisements |
| Chapter 4 PACT Principles of Copy Testing |
| Chapter 5 Interviews with Experts:Answers to Common and Important Questions about Advertising |
| Chapter 6 40 Sets of Consumer Advertisements Tested by Gallup & Robinson |
