Title:
The whole brain business book
Personal Author:
Publication Information:
New York : McGraw-Hill , 1996
ISBN:
9780070284623
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | -331361 | HF5386 H47 1996 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Presents the author's four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Through practical explorations and exercises, this book shows individuals and organizations how to harness the power of the whole brain.
Table of Contents
| Part I Introduction |
| The Organizing Principle |
| Aha! A Brief History of Whole Brain Research |
| Part II Organizational Applications of Whole Brain Productivity |
| The Whole Brain Organization |
| Management Styles |
| Whole Brain Marketing, Sales, and Advertising |
| Whole Brain Teams |
| Job Design |
| Supervising |
| Whole Brain Creativity and Innovation |
| Organizational Change |
| Whole-Brain Training and Learning |
| Diversity |
| Top Management Training and Development |
