Cover image for Perspectives on branding
Title:
Perspectives on branding
Personal Author:
Miletsky, Jason I.
Publication Information:
Boston, Mass. : Course Learning, c2009
Physical Description:
xvi, 276 p. : ill. ; 23 cm.
ISBN:
9781598638721
General Note:
Includes index
Subject Term:
Branding (Marketing)

Brand name products

Branding (Marketing) -- Case studies

Brand name products -- Case studies
Added Author:
Smith, Genevieve

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 30000010264054 HD69.B7 M55 2009 Open Access Book Book
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