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1. 
Cover image for Perspectives on branding
2. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
3. 
Cover image for B2B brand management
4. 
Cover image for Passion branding : harnessing the power of emotion to build strong brands
5. 
Cover image for Branding in Asia : the creation, development, and management of Asian brands for the global market
6. 
Cover image for Branding in Asia : the creation, development, and management of Asian brands for the global market