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Summary
Summary
""This book clearly shows how today's industry pressures and business challenges mandate renewal of the contract between organizations and their IT assets and people-and it illustrates how a service-oriented approach to IT can help organizations go through the necessary transformation. The role of governance in bringing IT and business closer together is particularly well explained, and the book is worth reading for that alone." "-Neil Ward-Dutton, Research Director, Macehiter Ward-Dutton ""It's easy to pay lip service to the concept of business/IT alignment, but in "The New Language of Business," Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. I'd recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs." "-Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC ""A very valuable read. In today's globally connected marketplace profitable growth requires business flexibility and continuous innovation, both of which are increasingly proving to be impossible without business modularity and the new table-stakes technology SOA." "-Ron Williams, Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill ""Sandy has provided a pragmatic and holistic perspective on Service Oriented Architectures. She adds credibility by sharing IBM's in-depth customer research as well as case studies to support the findings. The book is a strong source book for those wanting to get started with SOA." "-Judith Hurwitz, President & CEO, Hurwitz & Associates, coauthor, "Service Oriented Architectures for Dummies " ""Few people have thought as long or as hard about SOA as Sandy Carter. This book embodies her invaluable work and the work of many at IBM to research, define, deploy and make SOA happen. Useful not just from a SOA perspective, but also as a concise articulation of the contemporary concepts fundamental to understanding where business and IT are heading." "-Carol Baroudi, coauthor "Service Oriented Architecture For Dummies," Senior Analyst, Aberdeen Group """The New Language of Business: SOA & Web 2.0" is based on the collective feedback from industry leaders at organizations of all sizes, in more than 50 countries, who shared their views, experiences, and challenges of aligning technology with business goals.""-From the foreword by Steve Mills, Senior Vice President and Group Executive, IBM Software Group There is now a direct, provable link between an organization's flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of key processes and infrastructure, both internally and externally. At the same time, they must learn to manage their processes far more dynamically and responsively. They must become flex-pon-sive*. Until recently, technology stood in the way of achieving these goals. Thanks to the emergence of service oriented architecture (SOA), Web 2.0, and open standards, technology now enables companies to achieve those goals. In The New Language of Business, one of IBM's top SOA strategist demonstrates how business leaders can use innovations in technology to drive dramatic process improvements and support accelerating change. Sandy Carter shows how to deconstruct your business into a "componentized" business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most. Drive competitive advantage through Service Oriented Architecture"Leverage the value of business process components and IT services"" "Achieve one version of the truth
Author Notes
Sandy Carter is Vice President, SOA & WebSphere Strategy, Channels and Marketing for IBM Corporation. Sandy is responsible for driving IBM's cross-company, worldwide SOA marketing initiatives, and in this role, helps oversee the company's SOA strategy across software, services and hardware and sets the company's SOA marketing direction. Sandy has played a critical role in helping to identify SOA acquisition targets and ensure the successful integration of these organizations into the IBM SOA portfolio. Additionally, she directs SOA messaging and content, leading a global team in driving customer demand for IBM and IBM Business Partner SOA solutions.
Sandy's track record speaks for itself: 4Q2006 marked the fourth consecutive quarter of double-digit WebSphere Family growth, and the WebSphere brand has won seven industry awards. In addition, she has helped IBM's SOA initiatives consistently earn third party validation and top leadership rankings by analysts and pundits alike, as evidenced by these reports: Dwight B. Davis, from Ovum said, "IBM's approach to the SOA market is more comprehensive and more coherent than any other vendor's plan at the moment.", while Barrons reported "SOA has become a buzzword for the growing trend throughout the IT industry to make computer systems more flexible and adaptable to changing business needs. IBM sells more than three times as much in SOA products and services as anyone else."
Sandy is a frequent speaker at industry events sponsored by Gartner Group, IDC, Women in Technology (WITI), and Infoworld magazine and has the leading blog in the industry for SOA. Her professional associations include member and winner of the Best Speaker Award, the Marketing Focus Advisory Council; Board Member of the Grace Hopper Industry Advisory Committee; and membership in Chief Marketing Officer (CMO) Inner Circle. She is a recipient of the 2005 AIT United Nations Member of the Year award for helping developing countries in the area of technology. She is an active member of Women in Technology and the Co-Lead IBM Partnership Executive at Duke University.
Sandy holds a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. For more information, please visit Sandy's blog at: http://www-03.ibm.com/developerworks/blogs/page/SOA_Off_the_Record
Reviews 1
Choice Review
Adopting a business model centered on service-oriented architecture (SOA) brings the promise of increased operational performance and higher flexibility. However, the adoption of the SOA model requires a very focused effort, as changes involve the entire business. Carter (IBM) identifies the benefits of an SOA-based organization, and provides guidelines to lead an organization in its adoption of SOA. SOA is seen as the glue that links process-based activities such as business process modeling and simulation into a continuum of continuous improvement cycles centered on rapidly changing business needs. By implementing this level of flexibility, a company becomes highly flexible and responsive at a strategic level. The book presents many case studies, dedicating one chapter to explain the transformation to SOA in IBM. However, the information provided in this book is rather general and is insufficient to implement an organizational change to SOA. As a result, this book can be used as an initial motivator for CEOs or CIOs, but it can hardly be considered an implementation manual. Nonetheless, many valuable pieces of advice are provided, including a list of "don'ts" and useful pointers to business process modeling systems. Summing Up: Recommended. Upper-division undergraduates through professionals. L. Benedicenti University of Regina
Table of Contents
| Foreword | p. xiii |
| Acknowledgments | p. xvi |
| About the Author | p. xix |
| Part I Start at the Beginning-The Business | |
| 1 The Innovation Imperative | p. 3 |
| Focus on Growth | p. 4 |
| Focus on Process Is Key | p. 8 |
| Summary | p. 11 |
| 2 What Is Flex-pon-sive*? | p. 13 |
| What Does Flex-pon-sive* Mean? | p. 13 |
| Business Response: What Does It Take to Be a Winner? | p. 19 |
| Summary | p. 21 |
| 3 Deconstructing Your Business: Component Business Model | p. 23 |
| Competing in an Era of Specialization | p. 24 |
| Patterns of Success | p. 36 |
| Leveraging CBM to Deliver Value | p. 37 |
| Summary | p. 39 |
| Part II A Flexible Business Requires Flexible IT | |
| 4 SOA as the DNA of a Flex-pon-sive* and Innovative Company | p. 43 |
| What Is Service Oriented Architecture? | p. 44 |
| Competing on Flexibility | p. 51 |
| SOA Connectivity for Flexibility | p. 60 |
| Reuse Through SOA for Flexibility | p. 61 |
| The SOA Reference Architecture | p. 65 |
| Why SOA Projects Succeed and How to Leverage Their Lessons | p. 69 |
| Summary | p. 73 |
| 5 SOA Key Concepts | p. 75 |
| Interoperability Standard: Web Services | p. 76 |
| Business Service Registry and Repository | p. 81 |
| Enterprise Service Bus (ESB) | p. 84 |
| Tying It All Together: Services, Connectivity Through Your ESB, and the BSRR | p. 101 |
| The SOA Lifecycle Drives IT Flexibility | p. 102 |
| Summary | p. 103 |
| 6 SOA Governance and Service Lifecycle | p. 105 |
| What Is Governance? | p. 106 |
| The Alignment Challenge Made Real | p. 110 |
| Alignment Vision for the Future | p. 111 |
| The SOA Governance Challenge | p. 114 |
| The SOA Governance Link to Service Lifecycle Management | p. 123 |
| Governance and Lifecycle Management Linked Through the Service Registry and Repository | p. 130 |
| How to Get Started | p. 132 |
| Summary | p. 133 |
| 7 Three Business-Centric SOA Entry Points | p. 135 |
| Business Process Management as an Entry Point | p. 136 |
| Final Insight into IBM | p. 152 |
| Information as an Entry Point | p. 157 |
| Collaboration as an Entry Point | p. 167 |
| The Bottom Line: The New Language of Business | p. 173 |
| Summary | p. 177 |
| 8 What about Web 2.0 and SOA? Are They Related? | p. 179 |
| What Is Web 2.0? | p. 180 |
| Web 2.0 and SOA: Advantage for Flexibility | p. 185 |
| The Web as the Next Platform | p. 190 |
| Business Models Enabled | p. 191 |
| Summary | p. 198 |
| Part III How to Implement Flex-pon-sive* in Your Business | |
| 9 The Top 10 Don'ts! | p. 201 |
| 1 Don't Expect Maximum Business Flexibility Without SOA | p. 202 |
| 2 Don't Just Do Technology-It Is a Transformation of the Way You Do Business | p. 203 |
| 3 Don't Throw Everything Out! | p. 205 |
| 4 Don't Bite Off Too-Big Projects | p. 206 |
| 5 Don't Forget to Set Expectations | p. 207 |
| 6 Don't Expect to Do This Without a Culture Modification Through Governance | p. 212 |
| 7 Don't Forget the Right Skills | p. 214 |
| 8 Don't Expect the Flexibility Without Open Standards | p. 216 |
| 9 Don't Do This Alone-Leverage Partners Who Have Experience | p. 217 |
| 10 Don't Forget the Importance of the First Project-Plan Ahead | p. 220 |
| Summary | p. 220 |
| 10 Case study: IBM | p. 223 |
| The Background | p. 224 |
| The Governance Model | p. 227 |
| The Journey | p. 230 |
| The First Project | p. 231 |
| SOA and Reuse Are Alive | p. 232 |
| Set Expectations | p. 234 |
| Business Impact Metrics | p. 236 |
| The Cultural Change | p. 238 |
| The Right Skills | p. 240 |
| Summary | p. 242 |
| 11 Putting It All Together | p. 243 |
| Growth, Business Flexibility, and Innovation Are the Results of a Flex-pon-sive* Company | p. 244 |
| Now, How Do You Convince the Business | p. 246 |
| SOA and Web 2.0 Become the Enablers | p. 248 |
| Learning from Other Companies Is Critical Around the Entry Points | p. 250 |
| Unlock the Business Value Multiplier | p. 267 |
| Governance Is Critical | p. 274 |
| Infrastructure and Management Complete the Picture | p. 277 |
| Summary | p. 279 |
| Glossary | p. 283 |
| Index | p. 291 |
