Summary

As the saying goes, "People don't plan to fail -- they fail to plan". In business, this failing is fatal -- because planning is essential to the well-being and success of any company. This new book cuts past the traditional planning problems and provides readers with a documented method of building a simplified business plan that works!

This book helps managers find a sensible starting point, understand the value of an integrated planning model, and finally write a logical business plan. Four features make it all work:

1. A Seven-Step Planning Process -- How you plan to integrate planning down to the lowest level.

2. Your Management Story -- Define what the company is "about", and ask yourself if it makes a good "story?"

3. The Concept of backPlanning -- Where do you want to be, and how do you work backward form there?

4. The 5-Page Business Plan -- How can you create a concise, functional, and user-friendly plan -- in just 5 pages?