Cover image for Seeing whats next : using the theories of innovation to predict industry change
Title:
Seeing whats next : using the theories of innovation to predict industry change
Personal Author:
Publication Information:
Boston : Harvard Business School Press, 2004
ISBN:
9781591391852

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30000010156235 HD30.28 C54 2004 Open Access Book Book
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30000010156236 HD30.28 C54 2004 Open Access Book Book
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Summary

Summary

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.


Author Notes

Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, with a joint appointment in Technology and Operations Management and General Management.


Reviews 1

Choice Review

Written by an internationally renowned innovation expert and his former Harvard Business School MBA students, this volume provides practical diagnostic tools of innovation to help readers develop powerful insights--even without the possession of proprietary information--into how the future will unfold in a given industry. The book is divided into two parts: part 1 (four chapters) details three important innovation theories (i.e., disruptive innovation theory; resources, processes, and values theory; and value chain evolution theory); part 2 (six chapters) illustrates the application of these complementary theories using examples from health care, education, aviation, and telecommunications. Seeing What's Next is based on two landmark books by Christensen: Innovator's Dilemma (1997), which explains why successful companies are often unsettled by disruptive innovation; and Innovator's Solution (coauthored with Michael Raynor, 2003), which outlines a predictable process would-be innovators can use to successfully launch such disruptive innovations. This book is cutting edge, carefully referenced, interesting, and useful. Although focused on developments within the US, the concepts discussed are applicable globally. ^BSumming Up: Recommended. Upper-division undergraduate and graduate students, faculty, and business/economics professionals. M. L. Nathan Lynchburg College


Table of Contents

Section I How to Use Theory to Analyze
1 Signals of Change; Where are the Opportunities?
2 Competitive Battles: How to Size Up Competitors
3 Firm Choices: Identifying What Choices Matter
4 Non-Market Factors Influence Innovation
Section II Theory-Based Analysis
5 Disruptive Diplomas - The Future of Education
6 Disruption Spreads Its Wings - The Future of Aviation
7 Whither Moore's Law? - The Future of Semiconductors
8 Healing the 800-Pound Gorilla - The Future of Health Care
9 Innovation Overseas - Using Theory to Assess Corporate and Country Strategies
10 Breaking the Wire - The Future of Telecommunications
Conclusion: What's Next
Appendix
Glossary
Index
About the Authors