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Social Media Marketing for dummies

Singh, Shiv, author

Author

Singh, Shiv, author, Diamond, Stephanie, author

Format:

Call Number

HF5415.1265 S56 2020

Edition

4th Edition

Publication Date

2020

ISBN

9781119617006

Available:
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The shopper economy : the new way to achieve marketplace success by turning behavior into currency

Crawford, Liz

Author

Crawford, Liz

Format:

Call Number

HF5415.32 C735 2012

Publisher

McGraw-Hill,

Publication Date

2012

ISBN

9780071787178

Available:
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Consumers' attitude towards social network advertising and its impact on purchase intention

Ng, Xiang Yi, 1989-, author

Author

Ng, Xiang Yi, 1989-, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1265 N49 2012 raf

Publication Date

2012

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

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Consumers' attitude towards social network advertising and its impact on purchase intention

Ng, Xiang Yi, 1989-, author

Author

Ng, Xiang Yi, 1989-, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

CP 063002 ra

Publication Date

2012

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

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Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S.

Author

Eastin, Matthew S., Daugherty, Terry, 1971-, Burns, Neal M., 1933-

Format:

Call Number

HF5821 H27 2011 f

Publisher

Information Science Reference,

Publication Date

2011

ISBN

9781605667928

Available:
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E-marketing : theory and application

Dann, Stephen, 1973-

Author

Dann, Stephen, 1973-, Dann, Susan J.

Format:

Call Number

HF5415.1265 D365 2011

Publisher

Palgrave Macmillan,

Publication Date

2011

ISBN

9780230203969

Available:
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Attitudinal and behavioral factors for e-loyalty

Arash Bayat Shahbazi, 1985-

Author

Arash Bayat Shahbazi, 1985-, Noorminshah A. Iahad, supervisor, Fakulti Sains Komputer dan Sistem Maklumat

Format:

Call Number

HF5548.32 A72 2011 raf

Publication Date

2011

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2011

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Attitudinal and behavioral factors for e-loyalty

Arash Bayat Shahbazi, 1985-

Author

Arash Bayat Shahbazi, 1985-

Format:

Call Number

CP 025201 ra

Publication Date

2011

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2011

Available:
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Neuro web design : what makes them click?

Weinschenk, Susan M.

Author

Weinschenk, Susan M.

Format:

Call Number

HF5415.12615 W45 2009

Publisher

New Riders Press,

Publication Date

2009

ISBN

9780321603609

Available:
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10.

Faktor yang mempengaruhi pembelian produk dan perkhidmatan melalui internet

Roshida Ismail @ Musa

Author

Roshida Ismail @ Musa, Khalil Md. Nor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1265 R67 2008 raf

Publication Date

2008

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008

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11.

Global consumer behavior

Ammi, Chantal

Author

Ammi, Chantal

Format:

Call Number

HF5415.32 G564 2007

Publisher

ISTE,

Publication Date

2007

ISBN

9781905209637

Available:
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12.

Explorations of marketing in society

Gundlach, Gregory T. (Gregory Thomas)

Author

Gundlach, Gregory T. (Gregory Thomas), Block, Lauren G., Wilkie, William L.

Format:

Call Number

HF5414 E96 2007

Publisher

Thomson South -Western Educational Pub.,

Publication Date

2007

ISBN

9780324304305

Available:
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