The value mandate : maximizing shareholder value across the corporation

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New York : Amacom, 2001

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9780814406052

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This text shows readers what to do to achieve maximum shareholder value on a continuous basis, and how to do it.

Timothy A. LuehrmanTimothy A. Luehrman

List of Exhibits	p. ix
Abbreviations Used in This Book	p. xi
Preface: Finally, Value Gets Down to Business	p. xv
Section I. Value Foundations	p. 1
Chapter 1. Your Corporation Is Underperforming by 50 Percent	p. 3
Chapter 2. Value Opportunity Gap Explored: When Half Empty Means Full Speed Ahead	p. 38
Chapter 3. It's (a Few) People, Stupid: Ultimately, Corporate Key Contributors Generate Most of the New Value	p. 51
Chapter 4. The Value Mandate CEO Acts: Establishing, Inspiring, Energizing the Corporation's Maximum Value Management Program	p. 69
Section II. Value Opportunities	p. 101
Chapter 5. Value's Engine Room: Outperformance Production, Procurement	p. 103
Chapter 6. Value Lifeblood: The Innovation Research Enigma: When Internal Development Is Both Mandatory and "Unaffordable"	p. 129
Chapter 7. Outperformer Marketing, Sales: Value Creation in the New Marketplace Disorder	p. 160
Chapter 8. Unwinding the Crony Bureaucracy: Toward the High-Value Support Administration	p. 207
Epilogue	p. 247
Appendix A. Using APV: A Better Tool for Valuing Operations	p. 249
Appendix B. The Pitfalls of Using WAAC	p. 263
Endnotes	p. 267
Index	p. 319
About the Authors	p. 331