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1. 
Cover image for Brilliant marketing plans : what to know and do to make a successful plan
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Cover image for Relationship between customer satisfaction and marketing mix in fast food industry : case study at KFC Taman Universiti
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Cover image for Relationship marketing : in a globalised world : are you ready?
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Cover image for Upside-down marketing : turning your ex-customers into your best customers
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Cover image for Tilt : shifting your strategy from products to customers
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Cover image for The customer-centric you : making customers the focus of everything you do
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Cover image for Strategy from the outside in : profiting from customer value
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Cover image for Measuring customer satisfaction in fast food industry : a case study of KFC in Taman Ungku Tun Aminah, Skudai
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Cover image for The customer centric enterprise : advances in mass customization and personalizaton
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Cover image for Demand driven! : six steps to creating an ecosystem of demand for your business
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Cover image for The market driven organization: understanding, attracting, and keeping valuable customers