Search Results for Marketing -- Management.

1.

Strategic customer management : integrating relationship marketing and CRM

by

Payne, Adrian author

Author

Payne, Adrian author, Frow, Pennie author

Format:

Call Number

HF5415.5 P39 2013

Publisher

Cambridge University Press,

Publication Date

2013

ISBN

9781107014961

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2.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

by

Tybout, Alice M.

Author

Tybout, Alice M., Calkins, Tim, Kellogg School of Management

Format:

Call Number

HD69.B7 K444 2005

Publisher

Wiley,

Publication Date

2005

ISBN

9780471690160

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3.

Customer relationship management : integrating marketing strategy and information technology

by

Zikmund, William G.

Author

Zikmund, William G., McLeod, Raymond, Gilbert, Faye W.

Format:

Call Number

HF5415.55 Z55 2003

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780471271376

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4.

CUSTOMER RELATIONSHIP MANAGEMENT : Concepts and Technologies

by

Buttle, Francis, author

Author

Buttle, Francis, author, Maklan, Stan, author

Format:

Call Number

HF5415.5 B83 2019

Edition

Fourth Edition

Publication Date

2019

ISBN

9781138498266

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5.

KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD

by

Tybout, Alice M., editor

Author

Tybout, Alice M., editor, Calkins, Tim, editor, Kellogg School of Management.

Format:

Call Number

HD69.B7 K45 2019

Publication Date

2019

ISBN

9781119533184

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6.

Profitable customer engagement : concept, metrics, and strategies

by

Kumar, V., 1957-, author

Author

Kumar, V., 1957-, author

Format:

Call Number

HF5415.5 K864 2013

Publisher

SAGE Publications India Pvt. Ltd,

Publication Date

2013

ISBN

9788132113409

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7.

The superpromoter : the power of enthusiasm

by

Vogelaar, Rijn

Author

Vogelaar, Rijn

Format:

Call Number

HF5415.55 V64 2011

Publisher

Palgrave Macmillan,

Publication Date

2011

ISBN

9780230285095

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8.

Managing customer relationships : a strategic framework

by

Peppers, Don

Author

Peppers, Don, Rogers, Martha

Format:

Call Number

HF5415.5 P458 2011

Edition

2nd ed.

Publisher

Wiley,

Publication Date

2011

ISBN

9780470423479

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9.

Customer lifetime value : reshaping the way we manage to maximize profits

by

Bejou, David

Author

Bejou, David, Keiningham, Timothy L., Aksoy, Lerzan

Format:

Call Number

HF5415.55 C87 2006

Publisher

Best Business Books,

Publication Date

2006

ISBN

9780789034359

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10.

Managing global accounts : nine critical factors for a world-class program

by

Capon, Noel

Author

Capon, Noel, Potter, Dave, 1942-, Schindler, Fred, American Marketing Association

Format:

Call Number

HF5415.5 C36 2006

Publisher

Thomson,

Publication Date

2006

ISBN

9780324400762

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11.

Converting customer value : from retention to profit

by

Murphy, John A., 1948-

Author

Murphy, John A., 1948-

Format:

Call Number

HF5415.5 M87 2006

Publisher

Wiley,

Publication Date

2006

ISBN

9780470016343

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12.

Managing customer relationships : a strategic framework

by

Peppers, Don

Author

Peppers, Don, Rogers, Martha

Format:

Call Number

HF5415.5 P46 2004

Publication Date

2004

ISBN

9780471485902

Available:
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