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Summary
Summary
This follow-up to Megatrends is a social forecast for the 1990s, identifying and describing trends already in evidence, as well as their social, political, cultural, and economic context. The ten most important trends: the global economy; a renaissance in the arts; the emergence of free-market socia
Author Notes
John Naisbitt was an American writer and public speaker. He was born in Salt Lake City, Utah on January 15, 1929. He studied at Harvard University, Cornell University, and the University of Utah. His career included working for IBM and Eastman Kodak. He gained experience in politics working as an assistant to the Commissioner of Education during the Kennedy administration and as special assistant to HEW Secretary John Gardner during the Johnson administration. In 1968 he founded the Urban Research Corporation and later, the Naisbitt China Institute at Tianjin University.
He is best known for his first book, Megatrends: Ten New Directions Transforming Our Lives, published in 1982. It was on the New York Times bestseller list for two years. In 1985, he published Reinventing the Corporation. His other books included Megatrends 2000 (1990), Global Paradox (1994), Megatrends Asia (1996), High Tech High Touch (1999), Mind Set! (2006), and China's Megatrends (2010).
He received 15 honorary doctorates in humanities, technology, and science. His work in future studies influenced people around the world. John Naisbitt died at his home on April 8, 2021 in Velden am Wörthersee, Austria. He was 92.
(Bowker Author Biography)
Reviews 4
School Library Journal Review
YA-- A bonanza of well-documented information and statistics on the ten major influences affecting the global picture for the 1990s. As they did in Megatrends (Warner, 1982) , Naisbitt and Aburdeen, the world's leading trend forecasters, offer their prophecies for the new decade. They explain the domination by the Pacific rim countries as inevitable, not as the dreaded takeover of our country that is often depicted in the media. Individuals, especially women, will profit from the leadership opportunities that will become available to them. A booming global economy, a renaissance in the arts, a religious revival, free-market socialism, and dramatic biological discoveries are among the predictions. A thought-provoking resource for history, government, and debate students. --Anne Paget, Episcopal High School, Bellaire, TX 2 (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Publisher's Weekly Review
In this sequel to their 1982 bestseller, Megatrends , Naisbitt and Aburdene use solid and startling statistics to identify 10 dominant socio-economic trends for the 1990s. Among these, they foresee a booming global economy, with the ``Pacific Rim'' of Tokyo, Seoul, Shanghai, Taipei, Hong Kong and Singapore rivaling a single-market ``Europe 1992.'' Socialized industry and government welfare services will be largely replaced, they argue, by private enterprise. Meanwhile, women worldwide will achieve parity with men as leaders in the professions. The authors also predict a strong resurgence in the arts, national/ethnic culture, and religion, as the millennium nears. They envision as well epic developments and dangers in biochemical science--test-tube chickens, clones of endangered species, killer-disease vaccines. The authors' figures frequently upset conventional wisdom--more U.S. goods ($37.7 billion) were sold to Japan in 1988, they maintain, than to Germany, France and Italy combined. Major ad/promo; BOMC alternate; author tour . (Jan.) (c) Copyright PWxyz, LLC. All rights reserved
Choice Review
Promising a discussion of ten new directions for the 1990s, this book views the future with 20/20 hindsight covering topics such as women executives, the rise of the Asian rim, East European market economies, biotechnology, the art boom, and others. Highly promoted, the book might best be described as MTV for the literate. It is a compendium of information posing as knowledge. It lacks the analytic continuity and insight found in better futuristic books such as Alvin Toffler's Future Shock (CH, Jan'71) or Jacques Ellul's Technological Society (CH, Nov'64). Experts may question many of the particular fact(oids) or mini-explanations. Megatrends 2000 will receive celebrity status for the same reasons stories about celebrities of long-forgotten or dubious accomplishment continue to grace newsstands: hype, trend, and profit. The former is obvious. The ideology underlying the organization of the book, selection of materials for inclusion, and interpretation of events is trendy and particularly American. It trumpets economic entrepreneurship, conspicuous consumption, individualism, ethnocentrism, and uncritical acceptance of technology. The flow of profits will be strong, but will quickly ebb leaving many copies available at used bookstores and garage sales. -P. McGuire, University of Toledo
Library Journal Review
This is the latest look at social and economic trends and forecasts from that king of trendspotters, Naisbitt ( Megatrends 2000 , Warner, 1988). He now turns his view toward the world economy and how its fluctuations affect the little guys. In this book his gaze shifts from industries (telecommunications, for one), to regions (Latin America), to business ethics--all of which would make the work appear unfocused to the untrained eye. But who cares? It's Naisbitt in all his best-selling glory and as entertaining and informative as ever. He points out that nations are simultaneously striving for political independence and economic unity--the ``global paradox.'' Studying the entrepreneur, he maintains, will help us see the larger economy more clearly. One typically bold statement: ``There will be no union of Europe. Free trade, yes. Union, no.'' An essential purchase for all business and public libraries.-- Lisa K. Miller, Paradise Valley Community Coll. Lib., Phoenix, Ariz. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
