Cover image for The everyday entrepreneur
Title:
The everyday entrepreneur
Personal Author:
Edition:
1st ed.
Publication Information:
Hoboken, N.J. : Wiley, 2011
Physical Description:
xiv, 175 p. : ill. ; 23 cm.
ISBN:
9781118106440
General Note:
Includes index

Available:*

Library
Item Barcode
Call Number
Material Type
Item Category 1
Status
Searching...
30000010283167 HB615 B386 2011 Open Access Book Book
Searching...

On Order

Summary

Summary

A primer for pursuing entrepreneurial ambitions and achieving success

Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action.

Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest Includes thoughtful interviews of successful individuals from diverse backgrounds

The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.


Author Notes

Rob Basso is an everyday entrepreneur with a mission and a passion to help small businesses navigate their way to success. A recognized business leader and sought-after speaker, he has built a reputation as a successful entrepreneur who is committed to helping others achieve their entrepreneurial dream. His list of achievements includes: founder of Advantage Payroll Services, founding investor in Empire National Bank, co-creator of the BusyFit DVD, and creator of BassoOnBusiness.com, a destination for business owners to get tools, strategies, and real-world information vital to success. Rob also hosts a web program that features innovative entrepreneurs and businesses, where each episode includes Working Lunch With Rob, a supportive and motivating forum for small businesses.


Table of Contents

Jeff Hoffman
Forewordp. ix
Acknowledgmentsp. xiii
Introductionp. 1
1 Lemonade Stands Are Just Too Staticp. 5
2 Take the Blinders Offp. 21
3 Image and Reputation Matterp. 39
4 Is That a Leprechaun in Your Pocket, or Are You Just Happy to See Me?p. 53
5 Foster Bold Dreams, Bolder Actionsp. 69
6 Humble Beginningsp. 87
7 Diving without a Shark Cagep. 103
8 Fun with Risksp. 119
9 The Corporate Gamep. 133
Entrepreneurial Insightsp. 151
Afterwordp. 159
About the Authorp. 161
Indexp. 163