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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004881912 | HF5386 P38 2003 | Open Access Book | Advance Management | Searching... |
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Summary
Summary
This is a business biography packed with stories and practical lessons from one of the most successful figures in the entertainment industry.
Reviews 1
Publisher's Weekly Review
Pearlman, the marketer behind successful boy bands *NSync, the Backstreet Boys and O-Town, chronicles his career from Queens newspaper delivery boy to billionaire in this solid-though not essential-entrepreneur's handbook. The 48-year-old businessman discusses his ventures, which include blimps, helicopters and recording studios, along with his marketing and promotional strategies. In describing his businesses, the aggressive and persistent Pearlman keeps his ego in check, describing entrepreneurs simply as " `can do' people who see solutions and opportunities where others see problems and impossibilities." The book is most interesting when Pearlman discusses his musical ventures, e.g., the Backstreet Boys' early struggles to get a record deal. Realizing that grassroots marketing would help the band gain momentum, Pearlman sent them to perform at schools and malls nationwide. "I identified the popular music market and, more specifically, the teenage girl audience as the primary target for the music and merchandise of the Backstreet Boys. My challenge was to convince the millions and millions of teen pop music buyers that the Backstreet Boys were the brand-name band they should buy into." In addition to his anecdotes about the music world, Pearlman offers practical, if unoriginal, advice for fledgling entrepreneurs, including the importance of good accounting, financing techniques and intelligent handling of legal issues. (Oct.) (c) Copyright PWxyz, LLC. All rights reserved
Table of Contents
| "Suppose I came to you when you were an aspiring singer trying to make ends meet and I told you that I was willing to invest $3 million to help make you a star? |
| How would you feel if I offered you this deal: If it all works out, you''ll make $10-$20 million and I''ll make $20-$50 million |
| Does that sound like a good deal to you?"shy;shy;Lou Pearlman in Bands, Brands, and Billions Lou Pearlman just might be the most misunderstood entrepreneur in the world |
| To the people who know him best, he is a genial, generous, and gregarious business genius whose primary fault is that "he''s too nice." |
| This unpretentious son of a Flushing, N.Y., dry cleaning man is also one of the great bootstrap success stories in American business history |
| Yet, that is not always the public''s perception, in part because Pearlman has played the role of a hard-nosed entertainment mogul to add drama to his widely acclaimed network television series |
| Making the Band, and in part because of lawsuits that have unfairly portrayed him as "the Svengali" of the hugely successful pop groups Backstreet Boys and NSYNC |
| Though he grew up in a one-bedroom apartment in Queens, Lou Pearlman became an aviation millionaire in his twenties after building Trans Continental Airlines and its fleet of helicopters, planes, jets, and blimps |
| He then turned to his other loveshy;shy;pop musicshy;shy;and single-handedly revived the dormant teen music scene by bankrolling the early careers of the Backstreet Boys, *NSYNC, LFO, O-Town, and, most recently, Natural |
| Today, his Trans Continental Companies encompasses a multimillion dollar, global empire |
| In Bands, Brands, and Billions, this marketing mastermind shares the secrets, techniques, and strategies that have made him revered for his golden touch |
| More than an engrossing biography, this how-to book for aspiring billionaires features invaluable lessons in entrepreneurship, recipes for risk taking, and practical advice on solving business problems with ingenuity, creativity, and hustle |
| You''ll discover how he turned a college term paper into a half-billion-dollar industry, how he used mink coats to save a flagging charter airline, and how he won his first airship advertising contract by deploying a blimp on the desk of a McDonald''s executive |
| Pearlman explains both the inspiration and the calculation behind his transition from blimps to boy bands |
| He leads you step-by-step through his processes for generating a new business idea, identifying target markets, researching and understanding the competition, and minimizing risk |
| And, he provides seven practical business principles that will ensure success for entrepreneurs and business leaders in any industry |
| Dream it and do it . . . Dig for the dollars . . . Dare to think big . . . Bands, Brands, and Billions provides guidance and encouragement for anyone who dreams of creating and building a successful business career |
| It''s your one-stop resource for entertaining reading; a behind-the-scenes look at some of today''s biggest pop idols; and expert advice on overcoming the many challenges faced by every entrepreneur |
| Lessons in success from the ultimate entrepreneur Lou Pearlman hasn''t created one successful businessshy;shy;he''s created dozens! The marketing genius behind The Backstreet Boys and *NSYNC heads a multibillion-dollar aviation and entertainment empire |
| Now he helps you make your own entrepreneurial dreams come true |
| As Pearlman tells the fascinating story of his rise from "prop-wash gopher" for the Goodyear blimp to the music-marketing mogul who guided the early careers of the wildly popular boy bands Backstreet Boys and *NSYNC, he reveals the principles and methods that have made him hugely successful |
| He also explains how these simple but powerful lessons hold the keys to your success as an entrepreneur in any industry |
| He shows you how to |
| Tune into opportunity Make it fly with creativity Train a trusty team Manage risk Create a pop brand Make everybody a winner Packed with revealing behind-the-scenes stories about the creation of the most successful boy bands in the world, Bands, Brands, and Billions is must reading for ambitious entrepreneurs and pop fans alikeshy;shy;and a whole lot of fun too! |
