Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010184209 | HD70.A7 L36 2006 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this fully revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies. This new edition includes extended coverage of China and India and highlights the central role that East Asia is now playing in the world economy.
Author Notes
Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.
Table of Contents
| The Strategic Importance of Asia Pacific |
| Formulating Strategies for Asia Pacific |
| Asia as a Market |
| The Players |
| Asian Business Logic |
| Competing |
| Joining Forces: Alliances, Mergers and Acquisitions |
| People and Organization |
| The Future of the Asia Pacific Region |
