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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010195177 | HD2910 L58 2008 | Open Access Book | Book | Searching... |
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Summary
Summary
China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world.
Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies.
Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.
Author Notes
Hong Liu is Director of the China Business Centre at the University of Manchester, UK. He has consulted for the British government and many multinationals on China strategies. He is the author of Foreign Direct Investment and Strategic Alliances in Europe published by Hawthorn Press in 2001.
Table of Contents
| List of tables | p. vii |
| List of figures | p. viii |
| List of boxes | p. ix |
| Abbreviations | p. x |
| Acknowledgements | p. xi |
| Preface | p. xiii |
| Part 1 Traditions and Chinese culture | p. 1 |
| 1 Chinese history: Outline and implications | p. 3 |
| 2 Chinese language: Structure and implications | p. 26 |
| 3 Ancient philosophical systems and their implications | p. 37 |
| 4 Military classics of ancient China and their implications | p. 60 |
| Part 2 Dynamics of the business landscape | p. 89 |
| 5 China's socialist market economy | p. 91 |
| 6 Chinese business structure | p. 101 |
| 7 Science and technology: Capabilities and management systems | p. 119 |
| Part 3 Competitive advantage and strategies | p. 137 |
| 8 Chinese competitiveness | p. 139 |
| 9 A strategic framework for doing business in China | p. 159 |
| 10 Managing marketing effectiveness in China | p. 175 |
| Epilogue | p. 184 |
| Notes | p. 186 |
| References | p. 189 |
| Index | p. 199 |
