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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010225687 | HF5548.32 B37 2008 | Open Access Book | Book | Searching... |
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Summary
Summary
To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes research investigating how organisations have been adapting their performance measurement systems for e-business. The research aimed to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that have had some success in developing performance measurement systems suitable for the on-line environment.
* Based on four years of case study research inlcuding interviews with 12 managers
* offers a distinctive view of e-business in measuring the performance of a business
* Recommendations are made based on the findings from cross case analysis
Author Notes
David Barnes was born in Cleveland, Ohio and has been a life-long student of self- development and inspirational thinking. After graduating from The Ohio State University, he went to work for the Ford Motor Company. His diverse background in marketing, sales, and corporate finance put him on an executive leadership path with Ford. After ten years with the company and extensive geographical moves, David left Ford to take an executive position as Vice President of Marketing and Communications with the Dallas Symphony Orchestra.There he directed all aspects of sales, marketing, branding, and public relations for the orchestra.
David left the symphony to embark on his own consulting and to deepen his knowledge and self-development, looking for accessible ways to implement these ideas in the workplace. During this period of discovery, he studied modern and historic works of the great teachers in leadership, business, inspirational thinking, and spirituality from all traditions. David co-founded Peace Of Mind Overtures with Sue-Anne MacGregor. Together, they are building a firm dedicated to providing pathways to peace of mind for individuals, families, and businesses.
(Bowker Author Biography)
Table of Contents
| Executive Summary |
| A brief summary of the findings of the research |
| Introduction |
| Background to e-business |
| Research objectives |
| Structure of the report Literature Review - review of previous research and writings on the subject of e-business performance measurement |
| Research Methodology - outline of the methods used to research the topic ? namely a case study method, based on qualitative data obtained from key informants within the organisation |
| Additional data came from company documents |
| Twelve managers participated in the study. - - the data was collected either by taped interview or by email questionnaire |
| Individual Case Study Summaries |
| Each case is briefly described Cross Case Analysis - the case studies are grouped into sectors and their responses analysed |
| Several diagrams used Summary of findings from cross case analysis |
| Discussion - examines and discusses the main case study findings in the light of current literature and with regard to the research methodology |
| Conclusions and Recommendations - the research showed that companies have not invested as much as expected into the area of e-business performance measurement system |
| What has been developed appears to be on an ad hoc basis resulting in the conclusions that: - organisations do not currently feel the need to make major changes to their performance measurement system for e-business; and - best practice advice in performance measurement may be less influential than that reported as typical |
| Five recommendations are made |
| References Literature generated from this project - conference papers produced |
