Title:
The Brand Bucket : make your marketing work
Personal Author:
Physical Description:
182 pages : illustrations ; 21 cm.
ISBN:
9781852526528
General Note:
Includes index
Added Corporate Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010294380 | HF5415.1255 W96 2010 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
An important new guide to 21st century marketing management, by top London marketing consultant Barnaby Wynter. Based on a unique trademarked branding development tool developed for Saab in 1985 and now used by over 470 brands worldwide.
