Title:
Estimation of willingness-to-pay : theory, measurement, application
Personal Author:
Publication Information:
Wiesbaden : Deutscher UniversitSts-Verlag 2006.
ISBN:
9783835092440
Added Corporate Author:
Electronic Access:
Full Text
Genre:
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Accessible within UTM campus
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Summary
Summary
With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.
Author Notes
Dr. Christoph Breidert promovierte an der Wirtschaftsuniversität Wien bei Prof. Dr. Wolfgang Janko, Institut für Informationswirtschaft und Prof. Dr. Thomas Reutterer, Institut für Handel und Marketing. Er ist als Technology Analyst für PONTIS Venture Partners in Wien tätig.