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Cover image for Repositioning : marketing in an era of competition, change, and crisis

Repositioning : marketing in an era of competition, change, and crisis

by

Trout, Jack

Author

Trout, Jack, Rivkin, Steve, 1947-

Format:

Call Number

HF5827.2 T765 2010

Publisher

McGraw-Hill,

Publication Date

2010

ISBN

9780071635592

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2.

Cover image for Marketing warfare

Marketing warfare

by

Ries, Al

Author

Ries, Al, Trout, Jack

Format:

Call Number

HF5415 R544 1986

Publisher

McGraw-Hill,

Publication Date

1986

ISBN

9780070527263

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