Cover image for Relations among celebrity endorsers' credibility, attractiveness, match-up and purchase intention toward product of L'Oreal Paris
Title:
Relations among celebrity endorsers' credibility, attractiveness, match-up and purchase intention toward product of L'Oreal Paris
Personal Author:
Physical Description:
xvi, 91 p.ages : illustrations ; 30 cm.
General Note:
Supervisor : Assoc. Prof. Dr Rohaizat Baharun
Added Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

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FPP30000002082 HF5410 N48 2011 raf Closed Access Thesis UTM Project Paper (Closed Access)
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30000010272382 HF5410 N48 2011 raf Closed Access Thesis UTM Project Paper (Closed Access)
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