Title:
Relations among celebrity endorsers' credibility, attractiveness, match-up and purchase intention toward product of L'Oreal Paris
Personal Author:
Physical Description:
xvi, 91 p.ages : illustrations ; 30 cm.
General Note:
Supervisor : Assoc. Prof. Dr Rohaizat Baharun
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | FPP30000002082 | HF5410 N48 2011 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
Searching... | 30000010272382 | HF5410 N48 2011 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |