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Subject: Communication in marketing

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1.

Cover image for Essentials of marketing communications

Essentials of marketing communications

by

Blythe, Jim

Author

Blythe, Jim

Format:

Call Number

HF5415.123 B594 2006

Edition

3rd ed.

Publisher

Prentice Hall,

Publication Date

2006

ISBN

9780273702054

Available:
Holds:
Copies:

SD_ILS:137025

2.

Cover image for A reader in marketing communications

A reader in marketing communications

by

Kitchen, Philip J.

Author

Kitchen, Philip J.

Format:

Call Number

HF5415.123 R42 2005

Publisher

Routledge,

Publication Date

2005

ISBN

9780415356480

Available:
Holds:
Copies:

SD_ILS:140224

3.

Cover image for Essentials of marketing communications

Essentials of marketing communications

Essentials of marketing communications

by

Blythe, Jim

Author

Blythe, Jim

Format:

Call Number

HF5415.123 B594 2003

Edition

2nd ed.

Publisher

Pearson Education,

Publication Date

2003

ISBN

9780273658580

Available:
Holds:
Copies:

SD_ILS:354218

4.

Cover image for Clueless in marketing communications

Clueless in marketing communications

Clueless in marketing communications

by

May, Lwin

Author

May, Lwin, Aitchison, Jim

Format:

Call Number

HF5415.123 M39 2003

Publisher

Pearson/Prentice Hall,

Publication Date

2003

ISBN

9780131028418

Available:
Holds:
Copies:

SD_ILS:351839

5.

Cover image for Marketing Communications : an integrated approach

Marketing Communications : an integrated approach

by

Smith, Paul R.

Author

Smith, Paul R., Taylor, Jonathan

Format:

Call Number

HF5415.123 S64 2002

Edition

3rd ed.

Publisher

Kogan Page,

Publication Date

2002

ISBN

9780749436698

Available:
Holds:
Copies:

SD_ILS:382169

6.

Cover image for Convergence Marketing : strategies for reaching the new hybrid consumer

Convergence Marketing : strategies for reaching the new hybrid consumer

by

Wind, Yoram

Author

Wind, Yoram, Mahajan, Vijay, Gunther, Robert E., 1960-

Format:

Call Number

HF5415.1265 W564 2002

Publisher

Prentice Hall PTR,

Publication Date

2002

ISBN

9780130650757

Available:
Holds:
Copies:

SD_ILS:382384

7.

Cover image for Creaive marketing communications : a practical guide to planning, skills and techniques

Creaive marketing communications : a practical guide to planning, skills and techniques

by

Yadin, Daniel

Author

Yadin, Daniel

Format:

Call Number

HF5415.I23 Y34 2001

Edition

3rd ed.

Publisher

Kogan Page,

Publication Date

2001

ISBN

9780749434588

Available:
Holds:
Copies:

SD_ILS:359337

8.

Cover image for Marketing communications

Marketing communications

Marketing communications

by

Blythe, Jim

Author

Blythe, Jim

Format:

Call Number

HF5415.123 B59 2000

Publisher

Pearson,

Publication Date

2000

ISBN

9780273639602

Available:
Holds:
Copies:

SD_ILS:125442

9.

Cover image for The handbook of international market research techniques

The handbook of international market research techniques

by

Birn, Robin J.

Author

Birn, Robin J.

Format:

Call Number

HF5415.123 H36 2000

Edition

2nd ed.

Publisher

Kogan Page Limited,

Publication Date

2000

ISBN

9780749426163

Available:
Holds:
Copies:

SD_ILS:318039

10.

Cover image for Marketing communications : an integrated approach

Marketing communications : an integrated approach

Marketing communications : an integrated approach

by

Smith, Paul R.

Author

Smith, Paul R.

Format:

Call Number

HF5415.123.S64 1994

Publisher

Kogan Page,

Publication Date

1993

ISBN

9780749407759

Available:
Holds:
Copies:

SD_ILS:383951

11.

Cover image for Modern marketing communications

Modern marketing communications

by

Jefkins, Frank

Author

Jefkins, Frank

Format:

Call Number

HF5415.123.J43 1990

Publisher

Blackie,

Publication Date

1990

ISBN

9780216926943

Available:
Holds:
Copies:

SD_ILS:242461

12.

Cover image for Retail and Channel Marketing

Retail and Channel Marketing

by

Castaldo, Sandro, author

Author

Castaldo, Sandro, author, Grosso, Monica, author, Premazzi, Katia, author

Format:

Call Number

HF5415.123 C37 2013

ISBN

9781782546184

Available:
Holds:
Copies:

SD_ILS:839643

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