Title:
Marketing cases from emerging markets
Publication Information:
Heidelberg : Springer, 2014
Physical Description:
ix, 167 pages : illustrations ; 24 cm.
ISBN:
9783642368608
Abstract:
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries.
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 35000000004409 | HF5415 M3744 2014 | Open Access Book | Book | Searching... |