Cover image for Contemporary issues in marketing
Title:
Contemporary issues in marketing
Publication Information:
Skudai : Penerbit Universiti Teknologi Malaysia, 2009
Physical Description:
vi, 189 p. ; 23 cm.
ISBN:
9789835207174
Added Title:
The employers' perceptions of what makes graduates marketable

Critical success factor in persona selling of computer based products

Apiculture strategies in Malaysia : planning and implementation

Higher education and the global marketplace from Malaysia experience

Buyer-supplier relationship : impact on supplier's participation in the local industry

An empirical investigation on EDI determinants and outcome in Malaysian industry

Determinants of brand towards mineral water : a case study of spritzer

Patients' perceptions on clinics service quality

Supply chain management practices in Malaysian manufacturing firms
Genre:

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30000010211860 HF5415 C668 2009 a Non Circulating UTM Special Collection Materials Book - UTM Special Collection (Closed Access)
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30000010211861 HF5415 C668 2009 a Open Access Book UTM Special Collection (Open Shelves)
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30000010213586 HF5415 C668 2009 a Open Access Book UTM Special Collection (Open Shelves)
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