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Marketing strategy : a decision-focused approach

Walker, Orville C.

Author

Walker, Orville C., Mullins, John W. (John Walker)

Format:

Call Number

HF5415.13 M3586 2011

Edition

7th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2011

ISBN

9780073381152

Available:
Holds:
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Marketing strategy : a decision-focused approach

Walker, Orville C.

Author

Walker, Orville C., Mullins, John W. (John Walker)

Format:

Call Number

HF5415.13 M3744 2008

Edition

6th ed.

Publisher

McGraw-Hill,

Publication Date

2008

ISBN

9780073529899

Available:
Holds:
Copies:

Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Author

Mullins, John W. (John Walker), Walker, Orville C.

Format:

Call Number

HF5415.13 M84 2008

Edition

6th ed

Publisher

McGraw-Hill/Irwin,

Publication Date

2008

ISBN

9780073529820

Available:
Holds:
Copies:

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