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Cover image for Strategic market planning
Title:
Strategic market planning
Personal Author:
Publication Information:
Lincolnwood, Illinois : NTC Business Books, 1990 (Rep. 1992)
ISBN:
9780844232164
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Library
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Call Number
Material Type
Item Category 1
Status
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30000004648014 HF5415.13 H35 1990 Open Access Book Book
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Summary

Summary

Contains guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.


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