Cover image for Competing on value
Title:
Competing on value
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Publication Information:
New York : AMACOM, 1991
ISBN:
9780814450369
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30000005014034 HF5415.13 H36 1991 Open Access Book Advance Management
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Summary

Summary

Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation