Cover image for Market driven enterprise : product development, supply chains, and manufacturing
Title:
Market driven enterprise : product development, supply chains, and manufacturing
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Publication Information:
New York : John Wiley & Sons, 2001
ISBN:
9780471244929

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30000004408435 HD38.5 C38 2001 Open Access Book Book
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Summary

Summary

A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits

Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck.

The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of the book's most valuable featuresinclude:
* An analysis of the entire product development and manufacturingprocesses in light of customer needs
* An innovative treatment of digitally connected supply networksand new business models
* A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit
* Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process
* Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing

For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.


Author Notes

AMIYA K. CHAKRAVARTY is the J. F. Seinsheimer, Jr. Professor of Operations and Technology Management at the A. B. Freeman School of Business at Tulane University. His work experience with companies includes Lucent Technologies, Rolls-Royce Aero Engines, and Tata Consultancy Services.


Table of Contents

Foreword
Preface
Acknowledgments
Interfaces and Decisions in An Enterprise
Domain and Process Views of an Enterprise
Manufacturing Marketing Interface
Knowledge Organization for Domain Decisions
Product Design and Time-To-Market
Marketing Approaches to Product Design
Design Engineering
Concurrent Mapping of Product Features
Product Platform and Variety
Product Realization
Supply Chains and Responsive Manufacturing
The Extended Enterprise: A Supply Chain Perspective
Electronic Chains of Suppliers and Customers
Supply Chain Models
Responsive Manufacturing
Subject Index
Author Index