Title:
The handbook for focus group research
Personal Author:
Edition:
Revised and expanded edition
Publication Information:
San Francisco, California : Lexington Books, 1993
ISBN:
9780669277999
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005033133 | HF5415.2 G74 1993 | Reference Book | Advance Management | Searching... |
On Order
Summary
Summary
Presents information on conducting market research with focus groups, discussing how to select and evaluate moderators and facilities and using the latest technology and innovative techniques to yield more useful information.
