Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach,you'll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: * 19 secrets every guerrilla social media marketer needs to know * The Guerrilla Social Media Toolkit * The Seven-Sentence Social Media Attack Plan * 22-point social site and blog checklist * 20 types of ROI * Free guerrilla intelligence tools * Future social media weapons that are worth knowing about * And more! This is THE social media guerrilla's go-to guide--learn how to employ a social media plan that earns attention--and profits!

Author Notes

Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing. His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, listed among the 100 best business books ever written, Guerrilla Marketing is the most powerful brand in the history of marketing and is a popular website at www.gmarketing.com.
Shane Gibson is an international speaker, and author who has over addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. With his background in sales performance Shane brings a unique results focused approach to social media marketing.

Guy Kawasaki

Acknowledgments	p. vii
Foreword: How To Become a Social Media Guerrilla	p. ix
Preface	p. xi
Chapter 1 The Guerrilla Social Media Marketer's Path	p. 1
The Ten Personality Traits of a Guerrilla Social Media Marketer	p. 4
Think Leadership and Engagement vs. Branding and Pitching	p. 15
Chapter 2 Building the Guerrilla's Personal Brand	p. 19
Guerrillas Realize that Everyone Is Now in the Media Business	p. 20
Guerrilla Brands Are Authentic	p. 21
Guerrilla Brands Are Easy to Understand	p. 22
Distinct	p. 24
Easy to Share	p. 29
Easy to Find	p. 30
Always On	p. 31
Being Human	p. 32
Consistent Across Platforms and Media	p. 33
Chapter 3 The Top Ten Attributes of a Guerrilla Social Media Marketer	p. 37
1 Name	p. 38
2 Strong Ongoing Branding Strategy	p. 39
3 Positioning Through Listening and Dialogue	p. 40
4 Quality	p. 42
5 Distribution	p. 43
6 Free and Variable	p. 47
7 Referral and Rewards Program	p. 48
8 Likeability	p. 51
9 Testimonials	p. 56
10 Reputation	p. 58
Chapter 4 The Guerrilla Social Media Arsenal	p. 61
100+ Guerrilla Social Media Weapons and Tools	p. 62
Chapter 5 Guerrilla ROI	p. 131
What Gets Measured Gets Improved	p. 132
Guerrillas Measure Alone and Together	p. 133
Return-on-Investment	p. 135
20 Types of Guerrilla ROI	p. 136
Putting It All Together	p. 143
Final Thoughts on Social Media ROI	p. 144
Chapter 6 Guerrilla Focus	p. 149
Identify the Right Target Markets	p. 150
Brainstorm Criteria	p. 151
Nano-Targeting	p. 157
Chapter 7 Guerrilla Social Media Marketing Defined	p. 161
Three Directions at Once	p. 162
It's About Them	p. 165
Mash Up	p. 165
Upside-Down Marketers	p. 166
Technology Savvy	p. 167
Nano-Casters	p. 168
Attention to Detail	p. 169
Honor Relationships and Value Permission	p. 170
Chapter 8 Building and Protecting Your Guerrilla HQ	p. 177
Social Sites vs. Traditional Websites	p. 180
Engagement Pages vs. Landing Pages	p. 182
Subscription Options	p. 182
Socialized and Networked	p. 183
Aggregated Content for Everyone	p. 184
Keep It Simple	p. 185
Keep It Focused	p. 185
Automate	p. 186
Analyze	p. 187
Google Love	p. 187
Chapter 9 Recruiting and Partnering with Guerrillas	p. 193
Evaluating Partners	p. 195
Fusion Partnerships	p. 198
Tapping into Other Guerrilla Necworks	p. 199
Crearing Social Equity	p. 200
Be a Network Hub	p. 203
Guerrilla Attraction	p. 208
Chapter 10 Your Guerrilla Social Media Attack Plan	p. 211
The Seven-Sentence Guerrilla Social Media Plan	p. 212
Your Guerrilla Marketing Calendar	p. 218
Maintaining Your Attack	p. 221
107 Social Media Tweets	p. 227
Guerrilla Social Media Marketing Glossary	p. 235
Index	p. 245

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Table of Contents