Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 33000000000314 | HD2755.5 S44 2010 | Open Access Book | Book | Searching... |
Searching... | 30000010283003 | HD2755.5 S44 2010 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today�s global strategy courses.Key learning features include:Premium Case Studies � a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action � a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions � are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activitiesThis textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.
Table of Contents
1 Introductory themes | p. 1 |
Part 1 The External World | p. 21 |
2 The nature of world trade | p. 25 |
3 Globalization, anti-globalization and regionalization | p. 47 |
4 Emerging economies | p. 71 |
5 The information industries | p. 94 |
6 Small is valuable: BOPs and SMEs | p. 109 |
Part 2 The Contemporary Organization of Mncs | p. 129 |
7 Traditional MNC structure frameworks | p. 132 |
8 How to organize MNCs: what matters now | p. 157 |
9 Strategic networks and the virtual corporation | p. 183 |
10 Co-operative strategies | p. 202 |
11 Global mergers and acquisitions | p. 222 |
Part 3 The Modern World | p. 239 |
12 Cross-border culture: barriers and benefits | p. 243 |
13 Learning within MNCs | p. 267 |
14 Global strategy in services | p. 283 |
15 The ethical MNC | p. 301 |
16 Reflections: final thoughts | p. 321 |
Part 4 Case Studies | p. 329 |