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Subject: Strategic planning

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Subject: Marketing -- Management

Author

Aaker, David A.

(1)

Anderson, Carol H.

(1)

Cadogan, John W. (John William), 1968-

(1)

Carpenter, Gregory S.

(1)

Dawar, N. (Niraj)

(1)

(1)

(1)

Hill, Mark E., 1957-

(1)

Hyslop, Maitland, author

(1)

(1)

Lowe, Robin, 1945-

(1)

Parry, Mark E. (Mark Edward), 1957-

(1)

Poiesz, Theo B. C.

(1)

Putsis, William, 1959-, author

(1)

Raaij, W. Fred van

(1)

(1)

Shankar, Venkatesh, 1962-

(1)

Smith, Brian D., (Brian David), 1961-

(1)

Stonehouse, George

(1)

(1)

(1)

Vincze, Julian W.

(1)

Young, Laurie, 1955-

(1)

Language

(18)

Format

(18)

Material Type

Open Access Book

Subject

Consumer behavior

(2)

Marketing -- Planning

(2)

Competition, International

(1)

Consumer behavior -- Forecasting

(1)

Customer relations

(1)

Decision-making in marketing

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Electronic commerce -- Management

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International business enterprises -- Management

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Internet marketing

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Marketing -- Forecasting

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Marketing research

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Success in business

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Target marketing

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1.

Cover image for Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare

Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare

by

Hyslop, Maitland, author

Author

Hyslop, Maitland, author

Format:

Call Number

HF5415.13 H97 2014

Publisher

Gower,

Publication Date

2014

ISBN

9781472416049 9781472416056

Available:
Holds:
Copies:

SD_ILS:831354

2.

Cover image for Compete smarter, not harder : a process for developing the right priorities through strategic thinking

Compete smarter, not harder : a process for developing the right priorities through strategic thinking

by

Putsis, William, 1959-, author

Author

Putsis, William, 1959-, author

Format:

Call Number

HD30.28 P88 2013

Publisher

Wiley,

Publication Date

2014

ISBN

9781118708712

Available:
Holds:
Copies:

SD_ILS:832930

3.

Cover image for Tilt : shifting your strategy from products to customers

Tilt : shifting your strategy from products to customers

by

Dawar, N. (Niraj)

Author

Dawar, N. (Niraj)

Format:

Call Number

HF5415.5 D39 2013

Publisher

Harvard Business Review Press,

Publication Date

2013

ISBN

9781422187173

Available:
Holds:
Copies:

SD_ILS:823853

4.

Cover image for Marketing strategy : the thinking involved

Marketing strategy : the thinking involved

by

Hill, Mark E., 1957-

Author

Hill, Mark E., 1957-

Format:

Call Number

HF5415.13 H55 2013

Publisher

SAGE Publications,

Publication Date

2013

ISBN

9781412987301

Available:
Holds:
Copies:

SD_ILS:784718

5.

Cover image for Handbook of marketing strategy

Handbook of marketing strategy

by

Shankar, Venkatesh, 1962-

Author

Shankar, Venkatesh, 1962-, Carpenter, Gregory S.

Format:

Call Number

HF5415.13 H364 2012

Publisher

Edward Elgar Pub.,

Publication Date

2012

ISBN

9781849800983

Available:
Holds:
Copies:

SD_ILS:782222

6.

Cover image for Marketing strategy

Marketing strategy

by

Cadogan, John W. (John William), 1968-

Author

Cadogan, John W. (John William), 1968-

Format:

Call Number

HF5415.13 M37 2009 v.1

Publisher

SAGE,

Publication Date

2009

ISBN

9781848601178

Available:
Holds:
Copies:

SD_ILS:639387

7.

Cover image for Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel

Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel

by

Poiesz, Theo B. C.

Author

Poiesz, Theo B. C., Raaij, W. Fred van

Format:

Call Number

HF5415.13 S86 2007

Publisher

Edward Elgar Pub.,

Publication Date

2007

ISBN

9781843767725

Available:
Holds:
Copies:

SD_ILS:287175

8.

Cover image for Scenarios in marketing : from vision to decision

Scenarios in marketing : from vision to decision

by

Ringland, Gill

Author

Ringland, Gill, Young, Laurie, 1955-

Format:

Call Number

HF5415.13 S76 2006

Publisher

John Wiley & Sons,

Publication Date

2006

ISBN

9780470032725

Available:
Holds:
Copies:

SD_ILS:283455

9.

Cover image for Making marketing happen : how great companies make strategic planning work for them

Making marketing happen : how great companies make strategic planning work for them

by

Smith, Brian D., (Brian David), 1961-

Author

Smith, Brian D., (Brian David), 1961-

Format:

Call Number

HF5415.13 S64 2005

Publisher

Butterworth-Heinemann,

Publication Date

2005

ISBN

9780750662482

Available:
Holds:
Copies:

SD_ILS:194330

10.

Cover image for Strategic marketing decisions in global markets

Strategic marketing decisions in global markets

by

Doole, Isobel

Author

Doole, Isobel, Lowe, Robin, 1945-

Format:

Call Number

HF5415 D66 2005

Publisher

Thomson,

Publication Date

2005

ISBN

9781844801428

Available:
Holds:
Copies:

SD_ILS:161104

11.

Cover image for Strategic marketing management : a means-end approach

Strategic marketing management : a means-end approach

Strategic marketing management : a means-end approach

by

Parry, Mark E. (Mark Edward), 1957-

Author

Parry, Mark E. (Mark Edward), 1957-

Format:

Call Number

HF5415.13 P374 2005

Publisher

McGraw-Hill,

Publication Date

2005

ISBN

9780071450935

Available:
Holds:
Copies:

SD_ILS:246048

12.

Cover image for Digital marketing strategy : text and cases

Digital marketing strategy : text and cases

by

Urban, Glen L.

Author

Urban, Glen L.

Format:

Call Number

HF5415.13 U72 2004

Publisher

Pearson Prentice Hall,

Publication Date

2004

ISBN

9780131831773

Available:
Holds:
Copies:

SD_ILS:163201

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