Cover image for Growing and managing a small business : an entrepreneurial perspective
Title:
Growing and managing a small business : an entrepreneurial perspective
Personal Author:
Edition:
2nd ed.
Publication Information:
Boston, MA : Houghton Mifflin Co., 2007
Physical Description:
xxii, 468 p. : ill. ; 26 cm.
ISBN:
9780618705092

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30000010281376 HD62.7 A45 2007 Open Access Book Book
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Summary

Summary

Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.


Table of Contents

I Entrepreneurship and Small Business Management
1 Entrepreneurship and Small Business
2 Entrepreneurial Strategies and Business Ethics
II Paths to Business Ownership
3 Starting a Business
4 Acquiring a Business and Franchising
5 Stepping into a Family Business
6 Launching a High-Technology Venture
7 Choosing a Legal Form of Business
III Planning and Organizing the Business
8 Developing the Business Plan
9 Creating a Management Team
10 Preparing a Human Resources Plan
IV Marketing for Growth
11 Conducting Market Research in a Global Environment
12 Distribution and Pricing
13 Designing a Marketing Plan from Start-Up Through Growth
V Designing and Managing the Business
14 Planning the Business
15 Managing Operations
VI Financial Planning
16 Cash Planning and Start-Up Financing
17 Managing and Evaluating Financial Performance
18 Financing Growth
VII Planning for Change
19 Management Risk
20 Harvesting the Wealth