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Author: Clow, Kenneth E.

Author

(8)

Language

(8)

Format

(7)

(1)

Material Type

Computer File Accompanies Open Access Book

Open Access Book

Subject

(6)

Communication in marketing

(6)

Marketing -- Management

(1)

Marketing -- Management -- Case studies

(1)

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1.

Cover image for Advertising planPro

Advertising planPro

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

CP 2055

Publisher

Prentice Hall,

Publication Date

2002 2001

ISBN

9780130175786

Available:
Holds:
Copies:

SD_ILS:322973

2.

Cover image for Integrated advertising, promotion and marketing communications

Integrated advertising, promotion and marketing communications

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2010

Edition

4th.ed.

Publisher

Prentice Hall,

Publication Date

2010

ISBN

9780136079422

Available:
Holds:
Copies:

SD_ILS:367734

3.

Cover image for Integrated advertising, promotion & marketing communications

Integrated advertising, promotion & marketing communications

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2007

Edition

3rd ed.

Publisher

Pearson Prentice Hall,

Publication Date

2007

ISBN

9780131866225

Available:
Holds:
Copies:

SD_ILS:115647

4.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2004

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2004

ISBN

9780131060524

Available:
Holds:
Copies:

SD_ILS:433971

5.

Cover image for Integrated advertising, promotion, and marketing communication

Integrated advertising, promotion, and marketing communication

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2002

Publisher

Prentice Hall,

Publication Date

2002 2001

ISBN

9780130175786

Available:
Holds:
Copies:

SD_ILS:308833

6.

Cover image for Cases in marketing management

Cases in marketing management

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.13 C374 2012

Publisher

SAGE,

Publication Date

2012

ISBN

9781412996037

Available:
Holds:
Copies:

SD_ILS:784680

7.

Cover image for Marketing management : a customer-oriented approach

Marketing management : a customer-oriented approach

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.13 C57 2010

Publisher

Sage,

Publication Date

2010

ISBN

9781412963121

Available:
Holds:
Copies:

SD_ILS:624497

8.

Cover image for IMC planPro

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

CP 6783

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2004

ISBN

9780131415287

Available:
Holds:
Copies:

SD_ILS:617019

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