Search Results for Advertising

1.

Celebrity advertising effects among marketing student

by

Ahmad Hafizzhuddin Mohd Hanafiah, author

Author

Ahmad Hafizzhuddin Mohd Hanafiah, author, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5823 A36 2012 raf

Publication Date

2012

Project Paper (Sarjana Muda (Pengurusan Pemasaran)) - Universiti Teknologi Malaysia, 2012

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2.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Author

O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.

Format:

Call Number

HF5821 O38 2012 f

Edition

6th ed.

Publisher

South-Western, Cengage Learning,

Publication Date

2012

ISBN

9780538473323

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3.

Advertising 2.0 : social media marketing in a web 2.0 world

by

Tuten, Tracy L.

Author

Tuten, Tracy L.

Format:

Call Number

HF6146.I58 T87 2008

Publisher

Praeger,

Publication Date

2008

ISBN

9780313352966

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4.

Determination of brand personality in beauty industry

by

Tu, Kae Deng, author

Author

Tu, Kae Deng, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1255 T85 2011 raf

Publication Date

2011

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

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5.

Breakthrough nonprofit branding : seven principles for powering extraordinary results

by

Daw, Jocelyne

Author

Daw, Jocelyne

Format:

Call Number

HD62.6 B735 2010

Publisher

Wiley,

Publication Date

2010

ISBN

9780470286913

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6.

Waking the giant : revitalising the mature brand

by

Steidl, Peter

Author

Steidl, Peter

Format:

Call Number

HF6161.B4 S73 2009

Publication Date

2009

ISBN

9781742169521

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7.

Brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating

by

Chong, Wai Charng

Author

Chong, Wai Charng, Mohd. Shoki Md. Ariff, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1255 C46 2009 raf

Publication Date

2009

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

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8.

Designing brand identity : a complete guide to creating, building and maintaining strong brands

by

Wheeler, Alina

Author

Wheeler, Alina

Format:

Call Number

HD69.B7 W44 2006

Edition

2nd ed.

Publisher

John Wiley,

Publication Date

2006

ISBN

9780471746843

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9.

Lovemarks : the future beyond brands

by

Roberts, Kevin, 1949-

Author

Roberts, Kevin, 1949-

Format:

Call Number

HD69.B7 R62 2005

Publisher

PowerHouse Books,

Publication Date

2005

ISBN

9781576872703 2nd ed., Expanded ed.

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