The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car

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xviii, 164 pages: illustrations (some colors); 30 cm

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Also available in CD-ROM : CP 059340 ra

Supervisor : Dr. Zuraidah Sulaiman

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... Perpustakaan Raja Zarith Sofiah	35000000011861	XX(857045.1)	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown