The John Deere way : performance that endures

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Title:

Personal Author:

Magee, David, 1965-

ISBN:

9780471706441

Subject Term:

Agricultural machinery industry -- United States -- History

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010080652	HD9486.U6 M33 2005	Open Access Book	Advance Management	Searching... Unknown
Searching... PSZ KL	30000010080651	HD9486.U6 M33 2005	Open Access Book	Advance Management	Searching... Unknown

The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes--and how to achieve it-- The John Deere Way is the only way.

Author Notes

DAVID MAGEE is the author of five books, including Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker and Endurance: Winning Life's Majors the Phil Mickelson Way , both from Wiley. He lives with his wife and three children on Lookout Mountain, Tennessee.

Robert W. Lane

Prologue	p. xi
Introduction	p. xvii
Chapter 1 Embrace the Culture	p. 1
Chapter 2 Quality Comes First	p. 33
Chapter 3 Create Change through Innovation	p. 47
Chapter 4 Always Maintain Integrity	p. 71
Chapter 5 Commitment Never Quits	p. 85
Chapter 6 Build a Business as Great as Your Products	p. 105
Chapter 7 Put the Brand to Work (and Protect It at All Costs)	p. 133
Chapter 8 All Relationships Must Be Win-Win	p. 153
Chapter 9 Grow on the Strength of Your Roots	p. 171
Chapter 10 Performance That Endures	p. 189
Appendix A John Deere Leadership	p. 199
Appendix B Key Dates in John Deere History	p. 202
Appendix C John Deere Green Bulletins	p. 208
Appendix D John Deere Strategy	p. 213
Appendix E John Deere's Business	p. 216
Acknowledgments	p. 221
Notes	p. 225
Index	p. 227

Available:*

On Order

Summary

Summary

Author Notes

Table of Contents