Services quality of Air Asia and their relationship with customer satisfaction and positive word-of-mouth amongst frequent flyers in Johor Bahru

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Title:

Services quality of Air Asia and their relationship with customer satisfaction and positive word-of-mouth amongst frequent flyers in Johor Bahru

Personal Author:

Tan, Kwang Soon

Publication Information:

2008

Physical Description:

xiii, 88p. : ill. ; 30 cm.

General Note:

Supervisor : Assoc. Prof. Mohd. Shoki Md. Ariff

Subject Term:

Consumer satisfaction -- Malaysia -- Johor

Service industries workers -- Malaysia -- Johor

Added Author:

Mohd. Shoki Md. Ariff, supervisor

Added Corporate Author:

Fakulti Pengurusan dan Pembangunan Sumber Manusia

DSP_DISSERTATION:

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... 1:AHIBS_L	FPP30000001704	HF5415.335 T39 2008 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown
Searching... Perpustakaan Raja Zarith Sofiah	30000010212523	HF5415.335 T39 2008 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown

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