Airline: a strategic management simulation

Easy to start-up and use--even for readers with no computer experience--this Windows based strategic management simulation turns individuals into teams with the responsibility of running a regional airline.By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm based on the decisions each has made. Team members are shown how to keep adequate records, analyze happenings and develop relationships, effectively organize the team, and delegate the work.For use by various organizations promoting team building, strategic management, and marketing strategy.

Section 1 The Decision Making Process	p. 1
History of the Airline	p. 1
Preparing the Decision Form	p. 1
Fares	p. 2
Cabin Service	p. 3
Promotion, Advertising, Sales Force	p. 4
Employee Compensation Policy	p. 5
Quality Programs and Additional Training	p. 6
Maintenance and Fuel Purchases	p. 7
Cargo	p. 8
Corporate Social Performance	p. 9
Selling and Redeeming Stock	p. 9
Loans	p. 10
Dividends	p. 11
Certificates of Deposit	p. 12
Acquisition of Aircraft	p. 12
Market Research	p. 14
Incident Response	p. 15
Changes in Markets Served	p. 15
Fare Sales	p. 16
Route Map	p. 21
Section 2 Decision Information	p. 22
Aircraft Utilization and Scheduling	p. 22
Market Regions and Additional Costs	p. 23
Fare Sales and Demand	p. 24
Other Costs	p. 25
Section 3 Values for Your Beginning Position	p. 27
Quarterly (Financial) Report of Your Starting Position	p. 28
Notes on the Quarterly Report	p. 31
Section 4 Incidents	p. 37
Section 5 Entering Decisions on the Student Disk	p. 57
Sample Screens for Entering Decisions	p. 59
Organizing Your Team	p. 61
Strategic Planning Process	p. 64
Section 6 Management Audit and Stockholders' Report	p. 69
Peer Evaluation	p. 75
Section 7 Mid-Continent Airline Case	p. 81
Section 8 Decision and Analysis Forms	p. 91
Decision Forms	p. 103

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Table of Contents